Playbook
Back-in-Stock Email Flows: A Sequencing Playbook for DTC Brands
Back-in-stock emails reach people who already raised their hand. Here's how to build the flow so it actually converts when inventory returns.
Blog
Notes on email, on tempo.
Playbooks on DTC ecommerce email and Klaviyo flows - welcome series, abandoned cart, segmentation, winback, creative, and keeping subscribers engaged.
Playbook
Post-Purchase Flows: Turn One Buyer Into a Loyal Customer
Most DTC brands stop emailing after the order confirmation. That's exactly when the relationship is just getting started.
Deliverability
Sender Reputation: The Silent Killer of Ecommerce Email
You can write the perfect email and it still lands in spam. Here's how sender reputation works and what DTC brands actually need to do about it.
Playbook
The Welcome Series: Your Store's Highest-Leverage Email
A new subscriber's first 72 hours are the most attentive you will ever get. Here is exactly what your welcome series should cover, in what order, and the ways most stores waste it.
Strategy
Abandoned Cart Recovery Done Right: The Sequence That Brings People Back
A practical breakdown of the abandoned cart sequence - what each email should say, when it should land, and where a helpful reminder turns into nagging.
Strategy
Stop Blasting Your Whole List: DTC Email Segmentation That Works
Blasting your whole list trains inbox providers to skip you. Build four behavioral segments - new, repeat, lapsed, VIP - and let segment-aware flows make email feel personal.
Craft
Brand Voice in Email: Stop Sounding Interchangeable
Most ecommerce email is interchangeable because voice gets flattened by templates and deadlines. Here's how to define a real voice in four decisions and hold it across every Klaviyo flow.
Playbook
Win Back Lapsed Customers (And Know When to Stop)
How to spot customers going quiet, what a winback sequence should actually offer, and when to sunset someone instead of emailing a dead address forever.
Creative
On-Brand Email Creative Without a Designer on Staff
Plain text and stock photos both leave money on the table. Here is how to ship product-on-a-scene email creative that looks like your brand, without hiring a designer.