Show up right before they run dry.
A customer bought something they use up, and a few weeks on the bottle is probably near the end. A replenishment flow arrives just before they run out, with the reorder one tap away - the rare reminder that reads as good service.
Replenishment
A replenishment flow reminds customers that a consumable they bought is about to run out, timed to how long the product actually lasts. It works because the reminder is genuinely useful - they need the thing, and you saved them from having to remember. Our team builds the sequence in your brand voice, times it to each product's usage window, makes the reorder one tap, and offers subscribe-and-save as the soft second option for anyone tired of reordering by hand - then runs the whole thing in your Klaviyo. You approve every email, we ship.
Fires when a consumable a customer bought is about to run out, based on how long that product typically lasts. Too early reads as a pitch and too late means they already restocked somewhere else, so the timing is the whole flow.
2 emailsWhat a strong replenishment flow does
Time it to the product
A 30-day bottle and a 90-day jar do not run out on the same schedule. The reminder lands at the right moment when the timing comes from the product, not a fixed calendar.
Make the reorder one tap
Same product, same size, ready to buy. The customer already decided they like it - the only job left is removing every step between running low and restocked.
Offer subscribe-and-save softly
For people tired of reordering by hand, a subscription is the genuinely easier option. Present it as the second path, not the headline demand, and it earns the yes without pressure.
Read like a favor, not a pitch
The best replenishment email feels like good service - a heads-up that the bottle is nearly empty. Name what they bought, keep it plain, and skip the hard sell.
Questions about this flow.
How do you know when a customer is running low?
Timing is based on when they bought and how long the product typically lasts, set per product rather than on one fixed schedule. Our team works out the usage windows with you and builds them into the flow in your Klaviyo, and you review the timing before it goes live.
Will it push people into a subscription?
No. The one-tap reorder is the headline and subscribe-and-save is the soft second option for customers who want it. That order matters - the email should feel like a helpful reminder, not a pitch. You approve every email before we ship it.
What happens if someone already reordered?
They drop out of the flow. Our team builds the sequence to exit anyone who has purchased again, so nobody is reminded to buy something already sitting on their counter. Small detail, but it is what keeps the flow feeling like service.
Be there before the bottle runs dry.
Book a free Klaviyo teardown and our team builds and runs your replenishment flow, timed to what your customers actually use up. You approve, we ship.