Replenishment

Show up right before they run dry.

A customer bought something they use up, and a few weeks on the bottle is probably near the end. A replenishment flow arrives just before they run out, with the reorder one tap away - the rare reminder that reads as good service.

A replenishment flow reminds customers that a consumable they bought is about to run out, timed to how long the product actually lasts. It works because the reminder is genuinely useful - they need the thing, and you saved them from having to remember.Our team builds the sequence in your brand voice, times it to each product's usage window, makes the reorder one tap, and offers subscribe-and-save as the soft second option for anyone tired of reordering by hand - then runs the whole thing in your Klaviyo. You approve every email, we ship.

When it fires. Fires when a consumable a customer bought is about to run out, based on how long that product typically lasts. Too early reads as a pitch and too late means they already restocked somewhere else, so the timing is the whole flow.

Our team builds it in the Klaviyo you already own: 2 emails, shaped 2 emails. It arrives with the Scale program and it does not send to anybody until you have signed it off.

What a strong replenishment flow does

What a strong replenishment flow does

  1. Time it to the product

    A 30-day bottle and a 90-day jar do not run out on the same schedule. The reminder lands at the right moment when the timing comes from the product, not a fixed calendar.

  2. Make the reorder one tap

    Same product, same size, ready to buy. The customer already decided they like it - the only job left is removing every step between running low and restocked.

  3. Offer subscribe-and-save softly

    For people tired of reordering by hand, a subscription is the genuinely easier option. Present it as the second path, not the headline demand, and it earns the yes without pressure.

  4. Read like a favor, not a pitch

    The best replenishment email feels like good service - a heads-up that the bottle is nearly empty. Name what they bought, keep it plain, and skip the hard sell.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 2. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

VeroEmail 1 of 2

About that bottle - running low?

Hi Maya,

By our count, the harvest olive oil from your April order is probably getting close to the end.

If that sounds right, your next bottle is one tap away - same oil, shipping on us. Or set it to arrive on its own and skip the reminder next time.

Either way, no rush. We just did not want you reaching for an empty bottle.

Timed to the bottle · one-tap reorder · subscribe and save optional

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Be there before the bottle runs dry.

Book a free Klaviyo teardown and our team builds and runs your replenishment flow, timed to what your customers actually use up. You approve, we ship.

How do you know when a customer is running low?
Timing is based on when they bought and how long the product typically lasts, set per product rather than on one fixed schedule. Our team works out the usage windows with you and builds them into the flow in your Klaviyo, and you review the timing before it goes live.
Will it push people into a subscription?
No. The one-tap reorder is the headline and subscribe-and-save is the soft second option for customers who want it. That order matters - the email should feel like a helpful reminder, not a pitch.You approve every email before we ship it.
What happens if someone already reordered?
They drop out of the flow. Our team builds the sequence to exit anyone who has purchased again, so nobody is reminded to buy something already sitting on their counter. Small detail, but it is what keeps the flow feeling like service.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Scale set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown