Ask when they actually have something to say.
Someone ordered, the box arrived, and they have had time to genuinely use the thing. A review request flow asks for their honest take at exactly that moment - a small favour most happy customers are glad to do when the ask is easy.
Review request
A review request flow asks a customer for a product review once the order has been delivered and they have had time to use it. The timing is the whole trick: ask too early and they have nothing to say, ask too late and the moment has passed. Our team builds the ask in your brand voice and runs it in your Klaviyo, times the delay to fit your product, and keeps the whole thing to a one-minute favour with a single link. Those reviews become the proof that helps the next shopper choose. You approve every email, we ship.
Fires after the order is delivered, with a delay long enough for the customer to actually use the product. A candle needs a couple of weeks of burns; a t-shirt needs a wash or two. We set the delay to match what you sell, and the sequence runs one to two emails at most.
1 to 2 emailsWhat a strong review request flow does
Time the ask to the product
A review written before the first real use is thin. The delay should match what you sell - long enough to form an opinion, short enough that the order is still fresh in mind.
Keep it to a minute
One ask, one link, straight to the review form. Every extra step costs you honest reviews from people who were perfectly happy to write one.
Say why it matters
Tell them plainly that real reviews help other people choose. Most customers are glad to help when you ask like a person instead of a survey.
Give the unhappy a different door
If something went wrong, you want that note in your inbox, not on your product page. Invite problems to come to you directly, then fix them.
One full email from the flow, built by our team.
Not a snippet - the whole email. Copy in your brand voice, your real products, creative that looks shot like a real customer photo. You review every line, we revise anything you want, and our team ships it live in your Klaviyo.
How is the Cedar & Ember burning?
A couple of weeks in, you know whether it has earned a spot in the evening routine. If it has, a one-minute review helps the next person choose.
Leave a review →Not sure what to say? Mention any of these.
What it actually smells like in the room - cedar, smoke, something else entirely.
How evenly it burns and how long an evening the wick gives you.
How the ceramic looks on your shelf, and what you plan to do with it after.
Reviews are how a small brand like ours gets found. If the Cedar & Ember has earned its place in your evenings, a minute of your time helps the next person decide. And if anything is not right, reply to this email and I will sort it personally.
Wren, founder of Field & FlameQuestions about this flow.
When should the review request go out?
After delivery, with enough time to actually use the product. The right delay depends on what you sell - a candle needs a few burns, skincare needs a couple of weeks. Our team sets the timing to fit your product and runs the flow in your Klaviyo.
Should we offer a discount in exchange for reviews?
Usually not in the first ask. A plain, honest request earns genuine reviews, and many review platforms restrict incentivized ones. If you want to thank reviewers afterwards, we can build that in, and you approve how it works before anything sends.
What if a customer had a bad experience?
The email should make it easy to reply to you directly, so problems land in your inbox instead of on your product page. We write the ask so honest feedback has somewhere to go, and you approve every email before it goes live in your Klaviyo.
Turn happy customers into proof.
Book a free Klaviyo teardown and our team builds and runs your review request flow, timed to your product and written in your voice. You approve, we ship.