Review request

Ask when they actually have something to say.

Someone ordered, the box arrived, and they have had time to genuinely use the thing. A review request flow asks for their honest take at exactly that moment - a small favour most happy customers are glad to do when the ask is easy.

A review request flow asks a customer for a product review once the order has been delivered and they have had time to use it. The timing is the whole trick: ask too early and they have nothing to say, ask too late and the moment has passed.Our team builds the ask in your brand voice and runs it in your Klaviyo, times the delay to fit your product, and keeps the whole thing to a one-minute favour with a single link. Those reviews become the proof that helps the next shopper choose.You approve every email, we ship.

When it fires. Fires after the order is delivered, with a delay long enough for the customer to actually use the product. A candle needs a couple of weeks of burns; a t-shirt needs a wash or two. We set the delay to match what you sell, and the sequence runs one to two emails at most.

Our team builds it in the Klaviyo you already own: 1 email, shaped 1 to 2 emails. It arrives with the Growth program and it does not send to anybody until you have signed it off.

What a strong review request flow does

What a strong review request flow does

  1. Time the ask to the product

    A review written before the first real use is thin. The delay should match what you sell - long enough to form an opinion, short enough that the order is still fresh in mind.

  2. Keep it to a minute

    One ask, one link, straight to the review form. Every extra step costs you honest reviews from people who were perfectly happy to write one.

  3. Say why it matters

    Tell them plainly that real reviews help other people choose. Most customers are glad to help when you ask like a person instead of a survey.

  4. Give the unhappy a different door

    If something went wrong, you want that note in your inbox, not on your product page. Invite problems to come to you directly, then fix them.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 1. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Field & FlameEmail 1 of 1

How is the Cedar & Ember burning?

Hi Maya,

Your Cedar & Ember candle arrived a couple of weeks back, which should be enough time for a few good burns.

If it has earned its place, a one-minute review would mean a lot. Real words from real customers are how other people choose.

And if anything is off, just reply. Either way, thank you for lighting it.

Sent after delivery · timed to the first burns · written in your brand voice

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Turn happy customers into proof.

Book a free Klaviyo teardown and our team builds and runs your review request flow, timed to your product and written in your voice. You approve, we ship.

When should the review request go out?
After delivery, with enough time to actually use the product. The right delay depends on what you sell - a candle needs a few burns, skincare needs a couple of weeks.Our team sets the timing to fit your product and runs the flow in your Klaviyo.
Should we offer a discount in exchange for reviews?
Usually not in the first ask. A plain, honest request earns genuine reviews, and many review platforms restrict incentivized ones.If you want to thank reviewers afterwards, we can build that in, and you approve how it works before anything sends.
What if a customer had a bad experience?
The email should make it easy to reply to you directly, so problems land in your inbox instead of on your product page. We write the ask so honest feedback has somewhere to go, and you approve every email before it goes live in your Klaviyo.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Growth set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown