Seventeen flows, and the order they earn in.

A flow is an email that sends itself. It waits for something a customer does - or conspicuously does not do - and then arrives, once, at the moment it is most likely to be useful.

That is why the flow library pays before the campaign calendar does: it is earning at three in the morning on a Sunday without anybody scheduling anything.

The library is built in tiers because the flows are not equal. Four of them do most of the work in most stores, and the honest thing is to say which four rather than sell you seventeen on day one. Each program adds the next set, and nothing here is an upsell invented later.

Every one of them is built inside the Klaviyo account you already own, written and designed by our team, and waiting for your sign-off before it can send to anybody.