Abandoned cart

Bring people back to the exact cart they left.

They added to cart, then something pulled them away. The abandoned cart flow is the highest-intent automated email your store sends - it just needs the right products and the right reasons to finish.

An abandoned cart flow fires when a shopper adds items to their cart but does not check out. These people were one step from buying, so the email should be specific, not generic.Our team builds it in your Klaviyo to pull the exact products they left, writes the reasons to come back in your brand voice, and produces on-brand product creative so the email looks like the rest of your store, not a plain reminder. You approve every email, we ship.

When it fires. Fires when a known shopper adds to cart and then leaves without completing checkout. The first reminder usually lands within an hour or two, while the cart is still on their mind, with one or two follow-ups after.

Our team builds it in the Klaviyo you already own: 3 emails, shaped 3 to 4 emails. It arrives with the Foundation program and it does not send to anybody until you have signed it off.

Book a free teardownThe whole library

What a strong abandoned cart flow does

What a strong abandoned cart flow does

  1. Show the exact products, not a generic nudge

    Pull the items they left and put them front and center, with the image and the name. Specific beats vague every time - they should see the thing they wanted, not a reminder that they shopped.

  2. Answer the reason they hesitated

    Shipping cost, fit, returns, quality. The middle email is the place to handle the quiet objection that stopped them, so the second look closes the gap the first one opened.

  3. Make the path back one tap

    Link straight back to the populated cart, not the homepage. Every extra click is a chance to lose them again.

  4. Save the incentive for last

    Plenty of carts finish on a reminder alone. If you offer a nudge, put it on the final email so you are not discounting people who would have bought anyway.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 3. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Brewhouse CoffeeEmail 1 of 3

Your Ethiopia Guji is still in the cart

Hey Jordan,

Your Ethiopia Guji is still sitting in the cart, and it does not like waiting any more than you do.

Roasted to order and shipped within a day. Free shipping on two bags, if you were already eyeing a backup for the shelf.

Want it back? It is one tap away.

Cart products pulled live · written in your brand voice · one-tap return to checkout

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Recover the carts you are leaving on the table.

Book a free Klaviyo teardown and our team builds and runs your full abandoned cart flow with your real products and your voice. You approve, we ship.

When should the first email go out?
Usually within an hour or two of the cart being abandoned, while the shopper still remembers what they were looking at. Our team sets the timing in the flow and tunes the delay with you before it goes live in your Klaviyo.
Does it show the actual products they left?
Yes. We build the flow to pull the specific items in the cart so the email is about the thing they wanted, not a generic prompt.Our team produces the product creative on-brand so the reminder looks like the rest of your store.
Should I include a discount?
Not by default. Many carts finish on a reminder alone, so our team keeps any incentive for the last email - you avoid handing a discount to people who would have come back anyway.You decide whether to include one at all.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Foundation set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown