Bring people back to the exact cart they left.
They added to cart, then something pulled them away. The abandoned cart flow is the highest-intent automated email your store sends - it just needs the right products and the right reasons to finish.
Abandoned cart
An abandoned cart flow fires when a shopper adds items to their cart but does not check out. These people were one step from buying, so the email should be specific, not generic. Our team builds it in your Klaviyo to pull the exact products they left, writes the reasons to come back in your brand voice, and produces on-brand product creative so the email looks like the rest of your store, not a plain reminder. You approve every email, we ship.
Fires when a known shopper adds to cart and then leaves without completing checkout. The first reminder usually lands within an hour or two, while the cart is still on their mind, with one or two follow-ups after.
3 to 4 emailsWhat a strong abandoned cart flow does
Show the exact products, not a generic nudge
Pull the items they left and put them front and center, with the image and the name. Specific beats vague every time - they should see the thing they wanted, not a reminder that they shopped.
Answer the reason they hesitated
Shipping cost, fit, returns, quality. The middle email is the place to handle the quiet objection that stopped them, so the second look closes the gap the first one opened.
Make the path back one tap
Link straight back to the populated cart, not the homepage. Every extra click is a chance to lose them again.
Save the incentive for last
Plenty of carts finish on a reminder alone. If you offer a nudge, put it on the final email so you are not discounting people who would have bought anyway.
Questions about this flow.
When should the first email go out?
Usually within an hour or two of the cart being abandoned, while the shopper still remembers what they were looking at. Our team sets the timing in the flow and tunes the delay with you before it goes live in your Klaviyo.
Does it show the actual products they left?
Yes. We build the flow to pull the specific items in the cart so the email is about the thing they wanted, not a generic prompt. Our team produces the product creative on-brand so the reminder looks like the rest of your store.
Should I include a discount?
Not by default. Many carts finish on a reminder alone, so our team keeps any incentive for the last email - you avoid handing a discount to people who would have come back anyway. You decide whether to include one at all.
Recover the carts you are leaving on the table.
Book a free Klaviyo teardown and our team builds and runs your full abandoned cart flow with your real products and your voice. You approve, we ship.