How it runs

Five things that happen between signing and sending.

Free teardown to live flows, in about thirty days.

What happens when, and who does itYour side: a free teardown, about an hour of onboarding, and signing off each send. Our side: audit and plan in weeks one to two, build in weeks two to four, then running, testing and reporting every month.YouUsTeardownFreeOnboarding~1 hourAudit and planWeek 1 to 2BuildWeek 2 to 4Sign offPer sendRun, test, reportEvery monthDay 1Live inside 30 daysMonth after month
Your side of it is three marks on the top lane. Everything on the bottom lane is ours.

  1. Free Klaviyo teardown

    We audit your store and your Klaviyo: the flows you run today, what they earn, the segments going untapped, and the revenue slipping through the gaps. You get the full breakdown to keep, whether or not you ever work with us, and it names the package that fits.

    Yours to keep

  2. Day-one onboarding

    Access, brand assets, and your client portal. About an hour of your time.We study your voice, your palette, and the way you talk about your products before we propose a thing.

    About an hour

  3. We audit and plan

    Capture fixed, tracking verified, segments and offers set, and your 90-day campaign calendar approved.We work on top of the Klaviyo you already run. We do not replace it, and you keep the account.

    Your account

  4. We build, you approve

    Your package's flow library, a master template designed for your brand, and the first campaigns.Every send is QA'd across devices and inboxes. Nothing goes live until you sign off.

    You sign off

  5. We run and optimize

    Campaigns at your package's cadence, always-on testing on subject lines, creative and offers, and a monthly report tied to the revenue email earned. Launch is the start, not the finish.

    Monthly report

Live inside 30 days.One team owns it end to end - no account manager relaying questions to a designer you never meet.

Included at the start

What happens before anything is written.

The same setup runs at the start of every program, whichever one you are on.It is the part that decides whether the rest of it works.

Klaviyo audit
Account setup, Shopify integration, tracking events, deliverability basics, forms, existing flows, campaigns, segments, and your email revenue baseline.
Email capture audit
Popups, forms, the signup offer, targeting, mobile experience, and your subscriber capture rate.
Popup optimization
We create or improve your main capture popup - the offer, targeting, copy, design, and the Klaviyo list connection.
Baseline reporting
A snapshot of email revenue, flow and campaign revenue, list growth, opens, clicks, placed order rate, and unsubscribes - so progress is measured, not guessed.

The channel, and the loop

Four things the channel does, and five things we do to it.

Capture, convert, retain and grow is how the whole channel is organised. The flow library, the campaign calendar and the monthly report all hang off those four, which is why the report reads as one document rather than four unrelated charts.

The five stages underneath are what the retainer actually does, and they are a loop rather than a plan. Audit, build, launch, optimize, scale - and back to audit, every quarter.

A build finishes. A loop compounds, and the loop is the part you are paying for.

  1. Capture

    Turn more of the traffic you already pay for into subscribers we can mail.

  2. Convert

    Catch every buying moment with flows that fire the second intent shows up.

  3. Retain

    Turn first orders into second, third and fourth without extra ad spend.

  4. Grow

    A campaign calendar that keeps the list warm and revenue climbing month over month.

And what runs on it, every quarter

  1. 01

    Audit

    Your Klaviyo, your list, your flows and the last 12 months of sends.

    Weeks 1 to 2
  2. 02

    Build

    Flows, segments, copy and creative, all in your brand voice.

    Weeks 2 to 4
  3. 03

    Launch

    You approve, we ship - QA'd across every device and inbox.

    Week 4 on
  4. 04

    Optimize

    Monthly testing on subject lines, offers, timing and segments.

    Every month
  5. 05

    Scale

    More flows, more campaigns, more revenue per subscriber.

    Quarter on quarter

  6. And back to the audit

    On the numbers the quarter just produced rather than on the ones it started with. A build finishes. This does not.

    Every quarter
A build finishes. A loop compounds, and the loop is what the retainer buys.

Your portal

Hand off the work, not the visibility.

No Slack pings, no thread archaeology, no shared drive nobody remembers to open.

Approvals. Comments land on the artwork, not in a thread.
Every send, and exactly where it stands
One board: in design, waiting on you, scheduled, live. You never have to ask what is happening, and nobody has to remember to send an update.
Approve by pointing at the pixel
Comment on the artwork itself rather than describing it in a thread. Request changes or approve in a click. Every revision is kept and numbered.
Reporting that is on, not sent
Email revenue, each flow's return and deliverability, trended. Not a PDF that arrives once a month and is out of date by the time you open it.
Get your email revenue plan

A recreation of the portal every client gets.What it has been used to run.

What you keep

Month to month, and all of it is yours.

The board
One board shows your whole program moving: in design, waiting on your review, scheduled, and live. You always know what is happening without asking.
Approvals
Drop a comment right where you mean it, and request changes or approve in a click. Every revision is versioned.No long email threads, no ambiguity.
Performance
Email revenue, each flow's return, and deliverability, trended over time. The report is always on, not a PDF once a month.

We do not hold your account, your list or your templates, and if you leave, all of it stays exactly where it is.What sits inside each program is on the programs board.

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown