Done-for-you Klaviyo email

More revenue from the list you already own.One store’s grew 312%.

We build the flows, write the copy, design the creative and send the calendar, inside the Klaviyo account you already own.Then we are held to one number in writing: 25% lift in 90 days, or we keep working at no further charge.

Get your email revenue planRun a free teardown now

For Shopify and Klaviyo stores doing $25k a month and up.No login and no access to your Klaviyo - it reads your live storefront and the report comes back by email.The 312% is Klaviyo attributed revenue over six measured months, off that brand’s own dashboard, with two more below.

Email design for Magic Hour, a loose-leaf tea brand. A masthead with a lotus mark, then a header introducing a new blend over a watercolour sky, with the caddy, a glass of brewed tea and pink blossom. Under it a panel setting out three reasons to drink it beside a plate of the loose leaf, and a closing band carrying the sign-off and an order button.
Magic Hour · Luxury tea · hover to run itscroll it to read it

Most Shopify brands are not short of ideas for email. They are short of the person whose whole job is to write one, design it, build it in Klaviyo, proof it, schedule it, and then read what it did.

So the calendar slips, the flows stay as they were set up in year one, and the channel never gets the run at it that it needs.

We take the whole thing, inside the account you already own. It is month to month.

Month one is a one-time setup - the audit, the plan, the first designs and the flow build. Your monthly rate starts in month two, so you are never billed for both in the same month.

We do not hold your list or your templates, and if you leave, the flows and the creative that are live stay live.

What decides it

Three things repeated across all three accounts.None of them was a better subject line.

Different countries, different categories, different products.What they had in common was the order the work was done in.

  1. Flows set the floor, campaigns raise the ceiling

    At six weeks, flows carried 89% of attributed revenue. At ten months the split was 51/49.The flow build pays first; the calendar keeps the number climbing after that.

  2. Deliverability is upstream of everything

    The biggest single lift in this set started with a delivery rate fix, not a copy rewrite. No amount of creative recovers an email that never lands.

  3. The owned channel settles at a fifth to a third of revenue

    24.66%, 35.37% and 21.34% of total store revenue across three unrelated categories. Two of those are email alone; the kidswear figure covers email and SMS together, and email carried 94.79% of it.That is the range a properly run owned channel lands in, and a useful benchmark against your own.

Three accounts where it went that way, with the window printed on each one.

Client results

Every figure here was read off the client’s own Klaviyo.

AccountKlaviyo attributed revenue
Kidswear · AustraliaKlaviyo attributed revenue · 6 months measured+312%
Beverage · New ZealandKlaviyo attributed revenue · 6 months measured+60%
Outdoor and camping · EuropeKlaviyo attributed revenue · 7 weeks measured+930%

Where a properly run owned channel lands

Share of TOTAL store revenue that Klaviyo attributed to the owned channel, on Placed Order, over the window printed on each account. The full track is 100% of store revenue.
Get your email revenue planRead the three accounts

Placed Order conversion, against the equal period immediately before it.Nothing modelled, nothing annualised.Where a window is flattered by season, the account says so.

What we would build

17 things happen in the first thirty days.These are the five you will notice.

Done-for-you should be a list of things that turn up, not an adjective.The right-hand column is when.

  1. A flow library, built in your account

    The emails that send themselves: welcome, cart, browse, post-purchase and up. Built inside the Klaviyo you already own.

    Weeks 1 to 4

  2. A master template on your brand

    One template the whole program is set in, designed on your products, so every send looks like you rather than like a tool.

    Week 3

  3. A campaign calendar you approve

    A month of sends planned in advance, so the calendar is a decision you make once rather than a scramble every week.

    Monthly

  4. A portal where every send waits for you

    Comment on the design itself, approve in a click, every revision kept. Nothing sends without your sign-off.

    Always on

  5. A report that says what email earned

    Klaviyo attributed revenue on Placed Order, against a baseline agreed in writing before anything was built. In dollars, not opens.

    Monthly
Nothing goes live until you sign off. Ever.What we commit to in month one
What happens when, and who does itYour side: a free teardown, about an hour of onboarding, and signing off each send. Our side: audit and plan in weeks one to two, build in weeks two to four, then running, testing and reporting every month.YouUsTeardownFreeOnboarding~1 hourAudit and planWeek 1 to 2BuildWeek 2 to 4Sign offPer sendRun, test, reportEvery monthDay 1Live inside 30 daysMonth after month
Your side of it is three marks on the top lane. Everything on the bottom lane is ours.

On day one we take Klaviyo and Shopify access, your brand assets, and we agree your email revenue baseline in writing - before anything is built, so the 25% is measured against a number you set rather than one we choose later.

Your whole program is stood up inside 30 days. After that a build finishes and a loop compounds, and the loop is what the retainer buys.

Before any of it is written: a Klaviyo audit, a capture audit, the popup, and a revenue baseline. Included at the start of every program.None of it is worth anything if the number does not move, so here is what happens if it does not.What that covers · The three programs

The guarantee

A 25% lift in 90 days, or we keep working at no further charge.

Measured as Klaviyo attributed email revenue over the 90 days following your first live send, against a baseline we agree in writing before anything is built.If the number is not there, we carry on building and sending until it is.

Baseline agreed on day one
We lock your trailing 90-day Klaviyo attributed email revenue in writing before anything is built. No moving goalposts.
Measured in your Klaviyo
Placed Order attribution, your dashboard, your numbers - visible to you in the portal the whole way.
It is continued work, not a refund
We keep running the agreed scope without further retainer invoices until the lift is reached. The engagement stays month to month throughout.
Get your email revenue plan

Applies to managed retainer engagements, not the free teardown or the free tools. It assumes we can do the work - access maintained, sends approved in reasonable time, and no change outside our control that materially affects sending.The full wording is in our terms.

The creative

The people who will design yours designed these.

Twelve real brands, twelve real emails, none of them a template.Hover any of them to run it.Scroll any of them to read the whole email.

Functional coffee email design for Four Sigmatic - Klaviyo campaign creative
Four Sigmatic · Functional coffee
Performance golf email design for Payntr Golf - Klaviyo campaign creative
Payntr Golf · Performance golf
Fashion email design for Guizio - Klaviyo campaign creative
Guizio · Fashion
Organic food email design for Eversfield Organic - Klaviyo campaign creative
Eversfield Organic · Organic food

Also Magic Hour, Serious Skincare, Neven Eyewear, STEPR, Lineage Provisions, Petsmont, Southern Scholars, Nature's Body. All twelve, at size.

Designed by our team. See the results.You hand off the work. You do not hand off the visibility.

Your portal

Hand off the work, not the visibility.

No Slack pings, no thread archaeology, no shared drive nobody remembers to open.

Approvals. Comments land on the artwork, not in a thread.
Every send, and exactly where it stands
One board: in design, waiting on you, scheduled, live. You never have to ask what is happening, and nobody has to remember to send an update.
Approve by pointing at the pixel
Comment on the artwork itself rather than describing it in a thread. Request changes or approve in a click. Every revision is kept and numbered.
Reporting that is on, not sent
Email revenue, each flow's return and deliverability, trended. Not a PDF that arrives once a month and is out of date by the time you open it.
Get your email revenue plan

A recreation of the portal every client gets.What it has been used to run.

What people say first

The three things we hear before anybody signs.

Each one is on the record, and each links to the account that answers it.

  1. “We already run email in-house.”

    So did they, with a team on it. What they lacked was a flow layer under the campaigns, and that is where the compounding is: at ten months the split was 51% flows to 49% campaigns.

    Kidswear · Australia

  2. “Our Klaviyo is already set up.”

    Installed is not built. Klaviyo was connected and running on defaults, sending to the whole list.Standing up the base flows and mailing the engaged segment is most of what changed.

    Beverage · New Zealand

  3. “How long before we see anything?”

    Seven weeks of data here, and the first thing that moved was not creative. Delivery was 89%, so about one email in nine had never been arriving.

    Outdoor and camping · Europe

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown