Read from their own Klaviyo.

Kidswear · Australia

“We already run email in-house.”

The store grew 98%.The owned channel grew 312%.

Email and SMS run in-house, no flow architecture underneath.

10 months · Sep 1, 2025 to Feb 28, 2026

Measured	Figure
Klaviyo attributed revenue6 months measured · Email and SMS	+312%
Attributed revenue+312% vs previous period · Credited to email and SMS	A$536,616
Share of store revenueRoughly a quarter of everything the store sold	24.66%
Total store revenue+98% vs previous period · Whole store, all channels	A$2.18M
Flows / campaignsA near even split, the signature of a mature program	51% / 49%

1. Attributed revenue is the figure on the right: A$536,616.32, running at 24.66% of everything the store sold.
2. The Campaigns and Flows row is the split - A$260,823.79 against A$275,792.53.
3. Email carries 94.79% of it, SMS the remaining 5.21%.

What we changed

• Built the core lifecycle flows, so revenue keeps arriving between campaigns.
• Put a fixed monthly campaign calendar in place across five content pillars.
• Segmented by engagement to protect sending reputation as volume climbed.
• Layered SMS onto the highest-intent moments only, rather than as a second broadcast channel.

Beverage · New Zealand

“Our Klaviyo is already set up.”

Klaviyo was already installed.Installed is not built.

Klaviyo connected but running on defaults, with no real flow layer.

6 months · Jan 1 to Jun 23, 2026

Measured	Figure
Klaviyo attributed revenue6 months measured · Email only	+60%
Attributed revenue+60% vs previous period · Up from NZ$66K in the prior period	NZ$107,125
Share of store revenueMore than a third of all revenue, from email alone	35.37%
Average order valueup from NZ$52	NZ$66
Revenue per recipientEarned on every single email delivered	NZ$0.38

1. The conversion metric is set to Placed Order, top left. Nothing here is counting opens.
2. Attributed revenue NZ$107,125.41, which is 35.37% of total store revenue.
3. Text message is still unconfigured, so 100% of this figure is email.

What we changed

• Stood up the base flows: welcome, browse, cart, checkout, post-purchase and winback.
• Rebuilt email capture, so paid traffic converts into owned traffic.
• Built the core segments and moved sending onto the engaged list.
• Replaced ad hoc sends with a repeatable monthly calendar.

Outdoor and camping · Europe

“How long before we see anything?”

Six weeks in.One email in nine had never been arriving.

An 89% delivery rate and a list that had been mailed without engagement segmentation.

First 6 weeks · May 1 to Jun 18, 2026

Measured	Figure
Klaviyo attributed revenue7 weeks measured · Email only	+930%
Attributed revenue+930% vs previous period · Placed Order attribution, email only	€62,622
Delivery rateup from 89% · Around one in nine emails was not arriving	99.5%
Average open rateup from 32% · Same list, no new subscribers	41%
Average order valueup from €60	€116
Share of store revenueFrom email alone, six weeks in	21.34%

1. Attributed revenue €62,621.81 against €293,511.13 total, up 930% on the previous period.
2. Flows are 89.08% of it. At six weeks the campaign calendar had barely started.
3. The 821% on TOTAL revenue is the seasonal one. Read the note below before you count it.

What we changed

• Fixed the sender reputation before anything else: list hygiene, suppression rules, engagement-based sending.
• Rebuilt the flow library from the trigger up, including a true cart abandonment flow.
• Rewrote and redesigned the templates around a single clear click.

The pattern and the method

What repeats across all three, and how it was produced.

Three unrelated categories, three starting points.These are the parts that showed up every time, and the parts worth carrying to your own account.

1. Flows set the floor, campaigns raise the ceiling

   At six weeks, flows carried 89% of attributed revenue. At ten months the split was 51/49.The flow build pays first; the calendar keeps the number climbing after that.

2. Deliverability is upstream of everything

   The biggest single lift in this set started with a delivery rate fix, not a copy rewrite. No amount of creative recovers an email that never lands.

3. The owned channel settles at a fifth to a third of revenue

   24.66%, 35.37% and 21.34% of total store revenue across three unrelated categories. Two of those are email alone; the kidswear figure covers email and SMS together, and email carried 94.79% of it.That is the range a properly run owned channel lands in, and a useful benchmark against your own.

How every figure above was produced

The client's own account

Read off the brand's Klaviyo Business Performance dashboard. The conversion metric is Placed Order. Nothing here is counting opens.

Attributed, not total

Attributed revenue is what Klaviyo credits to email and SMS inside its attribution window. It is a subset of store revenue, not the whole thing.

Period over period

Every movement compares the window shown against the period of equal length immediately before it. The window is printed on every card.

Credit that is not ours

Seasonality, paid spend and the promo calendar move store revenue too. Where that applies to a window, it is called out on the card rather than left for you to find.