The programs

Three programs.The difference is scope, not tier language.

Every one of them is month to month.

ProgramWhat runs
FoundationStop leaking easy revenue.4 core flows4 campaigns a month
GrowthMake email a top revenue channel.9 revenue flows8 campaigns a month
ScaleEmail that runs like a department.12+ advanced flows16 campaigns a month
  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it. Read across a row for one flow, down a column for one program.

Figures are not published.The free teardown names the program that fits and what it would cost, on your account and your numbers, before you decide anything.

Which one

Which of the three you are actually reading for.

  1. Foundation · Stop leaking easy revenue.

    For stores with real revenue and no real email program. Four automatic follow-ups catch the money that currently walks away, and four sends a month keep your list warm without you thinking about it.

    4 core flows
    • Abandoned carts and browsers get chased for you, automatically
    • New subscribers turn into first orders while interest is hot
    • A monthly report that says, in dollars, what email earned
  2. Growth · Make email a top revenue channel.

    For stores with the basics earning. The flows that bring buyers back - winbacks, restocks, reviews, recommendations - plus two campaigns a week, so your customers always have a reason to return.

    9 revenue flows
    • Past buyers come back without you lifting a finger
    • Every send hits the right segment, tested and tuned
    • Two campaigns a week - planned, designed, you just approve
  3. Scale · Email that runs like a department.

    For stores where email is a serious channel. The full advanced-flow library and four sends a week - VIPs treated like VIPs, reorders landing right on time, every segment worked. Without the headcount.

    12+ advanced flows
    • Your best customers get VIP treatment that keeps them spending
    • Replenishment and price-drop nudges land exactly on time
    • Deliverability watched, offers tested, revenue analyzed deep

What runs monthly

What happens in a month, on each of them.

Each program adds to the one before it.Nothing on this list is an upsell later.

01  Foundation

Flow optimization
We review and improve live flows on performance - subject lines, timing, CTAs, offers, and replacing sections that underperform.
Subject line testing
We test and rotate subject lines on campaigns and key flow emails wherever there is enough volume to learn from.
Monthly reporting
Email revenue, flow revenue, campaign revenue, list growth, open and click rates, placed order rate, unsubscribes, and next actions.
Monthly strategy call
We review performance together and you approve the next month's campaign ideas. You approve, we ship.

02  Growth · Everything in Foundation, plus

Segmentation
First-time buyers, repeat buyers, VIPs, engaged subscribers, lapsed customers, category purchasers - built and put to work on every send.
A/B testing
Subject lines, offers, messaging angles, timing, creative, and CTA strategy, tested wherever volume supports it.
Flow expansion
We keep improving live flows and add new flow emails when there is a clear business case - never just to pad a report.
Reporting + strategy
The monthly report grows up: segment insights, campaign learnings, and the next month's campaign plan, ready for your sign-off.

03  Scale · Everything in Growth, plus

Advanced segmentation
High-AOV buyers, category purchasers, lapsed VIPs, recent purchasers, and engaged non-buyers - the granular slices that make twice-weekly sends work.
Revenue analysis
A deeper read on what email earns: flow contribution, campaign contribution, AOV, repeat purchase, and segment performance.
Offer testing
Discount vs bundle vs free shipping vs gift-with-purchase vs no discount at all, tested on real sends.
Deliverability monitoring
List health, spam complaints, unsubscribes, suppressed profiles, and sunset needs, watched every month so your sends keep landing.
Biweekly strategy
A planning touchpoint every two weeks - the cadence brands need around launches, seasonal pushes, and higher campaign volume.

The bar, and the guarantee

Who this works for, and what we commit to.

Packages only work when the store is ready for them. We work best with brands that already have traffic and buyers - the audience is there, the lifecycle just is not built or run. This is the bar.If you are not there yet, the free teardown still tells you exactly what to fix first.

Below this? Let us talk anyway.We will tell you straight if email is not your biggest lever yet - no pitch either way.

$25k+ monthly revenue
Enough volume that a well-run email program pays for itself several times over.
On Shopify
Shopify or Shopify Plus, with Klaviyo installed or ready to be on day one.
5,000+ subscribers
A list worth mailing. If it is smaller, capture is the first thing we fix.
Repeat potential
A product people buy again, refill, upgrade or gift. Retention has somewhere to go.
No time to spare
Nobody in-house owns email. You want it handled, not another tool to learn.

A 25% lift in 90 days, or we keep working at no further charge.

Measured as Klaviyo attributed email revenue over the 90 days following your first live send, against a baseline we agree in writing before anything is built.If the number is not there, we carry on building and sending until it is.

Baseline agreed on day one
We lock your trailing 90-day Klaviyo attributed email revenue in writing before anything is built. No moving goalposts.
Measured in your Klaviyo
Placed Order attribution, your dashboard, your numbers - visible to you in the portal the whole way.
It is continued work, not a refund
We keep running the agreed scope without further retainer invoices until the lift is reached. The engagement stays month to month throughout.

Applies to managed retainer engagements, not the free teardown or the free tools. It assumes we can do the work - access maintained, sends approved in reasonable time, and no change outside our control that materially affects sending.The full wording is in our terms.

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown