Post-purchase

Turn the first order into the second.

The order just landed. Most stores go quiet here, right when the customer is most excited. The post-purchase flow rides that moment - it confirms the choice, sets up the unboxing, and tees up the next order.

A post-purchase flow fires after an order is placed. It is where one-time buyers become repeat customers, and it is the most underused window in lifecycle email.Our team builds the sequence in your brand voice and runs it in your Klaviyo: a thank you that confirms they chose well, the context that makes the product land, and a natural lead-in to the second purchase or a review. You approve every email, we ship.

When it fires. Fires when an order is placed. The first email follows the standard transactional confirmation and is timed across the days after delivery - long enough to use the product, not so long that the excitement is gone.

Our team builds it in the Klaviyo you already own: 3 emails, shaped 3 to 4 emails. It arrives with the Foundation program and it does not send to anybody until you have signed it off.

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What a strong post-purchase flow does

What a strong post-purchase flow does

  1. Confirm they made a good call

    The first email after the order should reduce any second-guessing - what they bought, why it is good, and what to expect next. Confidence now means fewer returns and warmer customers later.

  2. Help them get the most from it

    How to use it, care for it, or get started. A customer who succeeds with the first product is the one who comes back for the second.

  3. Ask for the review at the right moment

    Time the ask for after they have had the product long enough to form an opinion. Reviews from happy buyers feed every other flow you run.

  4. Tee up the natural next order

    A refill, a complement, the next size up. Suggest what genuinely pairs with what they bought, not a random bestseller.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 3. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Maison VerdeEmail 1 of 3

Your Daily Three is on the way

Hi Priya,

Thanks for the order. Your Daily Three is packed and heading out - you made a good call.

Quick tip while you wait: use the serum on damp skin, before the moisturizer. It is the small thing that makes the whole routine work.

Anything feels off, just reply. A real person reads these.

Drafted in your brand voice · timed across delivery · on-brand creative, not stock

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Make the second order the easy one.

Book a free Klaviyo teardown and our team builds and runs your full post-purchase flow from your store and catalog. You approve, we ship.

Does this replace my order confirmation email?
No. The transactional confirmation still goes out as normal.The post-purchase flow is the lifecycle sequence that follows it - the thank you, the how-to, the review ask, and the lead-in to the next order. Our team builds those, not the receipt.
When should I ask for a review?
After the customer has had the product long enough to form a real opinion, which varies by what you sell. Our team times the review ask into the sequence and tunes the delay with you before it goes live in your Klaviyo.
How does it know what to recommend next?
Our team studies your catalog and the product they bought, then builds in recommendations for what genuinely pairs with it - a refill, a complement, the next step. You review the recommendations and we swap them before anything goes live.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Foundation set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown