Turn the first order into the second.
The order just landed. Most stores go quiet here, right when the customer is most excited. The post-purchase flow rides that moment - it confirms the choice, sets up the unboxing, and tees up the next order.
Post-purchase
A post-purchase flow fires after an order is placed. It is where one-time buyers become repeat customers, and it is the most underused window in lifecycle email. Our team builds the sequence in your brand voice and runs it in your Klaviyo: a thank you that confirms they chose well, the context that makes the product land, and a natural lead-in to the second purchase or a review. You approve every email, we ship.
Fires when an order is placed. The first email follows the standard transactional confirmation and is timed across the days after delivery - long enough to use the product, not so long that the excitement is gone.
3 to 4 emailsWhat a strong post-purchase flow does
Confirm they made a good call
The first email after the order should reduce any second-guessing - what they bought, why it is good, and what to expect next. Confidence now means fewer returns and warmer customers later.
Help them get the most from it
How to use it, care for it, or get started. A customer who succeeds with the first product is the one who comes back for the second.
Ask for the review at the right moment
Time the ask for after they have had the product long enough to form an opinion. Reviews from happy buyers feed every other flow you run.
Tee up the natural next order
A refill, a complement, the next size up. Suggest what genuinely pairs with what they bought, not a random bestseller.
One full email from the flow, built by our team.
Not a snippet - the whole email. Copy in your brand voice, your real products, creative that looks shot like a real customer photo. You review every line, we revise anything you want, and our team ships it live in your Klaviyo.
Nice. It's on the way.
Your Cedar & Ember candle is packed and headed to you. Here is how to get the longest, cleanest burn out of it.
Track your order →Three small things.
Let the whole top melt the first time you light it. It sets the pool so it burns even from then on.
A quick trim to a quarter inch before each light keeps it clean and soot-free.
Retire it at about half an inch of wax so the ceramic never overheats.
Made for the same shelf.
Cedar & Ember pairs with our matchbox and brass trimmer, the little things that make the ritual feel intentional. People tend to grab all three.
Shop the set →You're in good company.
“Burned clean to the bottom, and the ceramic is gorgeous.”
Priya S. · VERIFIEDQuestions about this flow.
Does this replace my order confirmation email?
No. The transactional confirmation still goes out as normal. The post-purchase flow is the lifecycle sequence that follows it - the thank you, the how-to, the review ask, and the lead-in to the next order. Our team builds those, not the receipt.
When should I ask for a review?
After the customer has had the product long enough to form a real opinion, which varies by what you sell. Our team times the review ask into the sequence and tunes the delay with you before it goes live in your Klaviyo.
How does it know what to recommend next?
Our team studies your catalog and the product they bought, then builds in recommendations for what genuinely pairs with it - a refill, a complement, the next step. You review the recommendations and we swap them before anything goes live.
Make the second order the easy one.
Book a free Klaviyo teardown and our team builds and runs your full post-purchase flow from your store and catalog. You approve, we ship.