Make the first email earn the first order.
Someone just raised their hand. The welcome series is your one shot to introduce the brand, answer the quiet objection, and turn a fresh signup into a first purchase - before the interest cools.
Welcome series
A welcome series is the automated set of emails a new subscriber gets after they join your list. It is the highest-intent moment you will ever have with that person, and most stores waste it on a single coupon. Our team builds the full sequence in your brand voice and runs it in your Klaviyo: who you are, why you are different, the products to start with, and the nudge that turns curiosity into a first order. You approve every email, we ship.
Fires the moment someone subscribes - a popup signup, a checkout opt-in, or a footer form. The first email should land within minutes, while they still remember why they signed up.
3 to 5 emailsWhat a strong welcome series does
Lead with the brand, not the discount
Open on what makes you worth buying from - the story, the standards, the thing competitors cannot copy. A coupon can come later. A reason to care has to come first.
Set expectations early
Tell new subscribers what they will get and how often. People who know what is coming stay subscribed and keep opening, which protects the rest of your sends.
Point to a clear first step
Bestsellers, a starter set, or the one product new customers love most. Take the guesswork out of the first purchase instead of dropping them on the homepage.
Build to one offer, then stop
Stack value across the early emails and make the incentive a single, time-bound nudge near the end. The series should feel like an introduction, not a fire sale.
One full email from the flow, built by our team.
Not a snippet - the whole email. Copy in your brand voice, your real products, creative that looks shot like a real customer photo. You review every line, we revise anything you want, and our team ships it live in your Klaviyo.
Glad you're here.
You just joined a few thousand people who decided their skin deserved better than the drugstore aisle. Here is where to start.
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Sara & Mei, founders
Hydration that actually lasts.
Most serums sit on top and evaporate by lunch. Ours layers three sizes of hyaluronic acid so water gets pulled deep and stays there. Every drop earns its place.
Read our story →People like it here.
“My skin hasn't felt tight or flaky since the day this arrived.”
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Good on anything. No minimum, no rush.
Start shopping →Questions about this flow.
How many emails should a welcome series have?
Most stores do well with three to five. Our team builds the full sequence and tailors it to your brand - a tight three or a longer arc that earns the first order over a week. You approve the plan before anything goes live in your Klaviyo.
Do I have to offer a discount to new subscribers?
No. Plenty of brands win on story and product alone, and our team writes a version that leads with value, not a coupon. If you do want an incentive, we build it in as a single, time-bound nudge rather than the whole point of the series.
Will it match my brand voice or read like a template?
Our team studies your store first - your copy, your products, the way you already talk to customers - and writes in that voice. You review every line and we revise anything you want before it goes live in your Klaviyo. Nothing ships without your approval.
Get a welcome series built and run for you.
Book a free Klaviyo teardown and our team builds your full welcome series in your voice, live in your Klaviyo. You approve, we ship.