Welcome series

Make the first email earn the first order.

Someone just raised their hand. The welcome series is your one shot to introduce the brand, answer the quiet objection, and turn a fresh signup into a first purchase - before the interest cools.

A welcome series is the automated set of emails a new subscriber gets after they join your list. It is the highest-intent moment you will ever have with that person, and most stores waste it on a single coupon.Our team builds the full sequence in your brand voice and runs it in your Klaviyo: who you are, why you are different, the products to start with, and the nudge that turns curiosity into a first order. You approve every email, we ship.

When it fires. Fires the moment someone subscribes - a popup signup, a checkout opt-in, or a footer form. The first email should land within minutes, while they still remember why they signed up.

Our team builds it in the Klaviyo you already own: 4 emails, shaped 3 to 5 emails. It arrives with the Foundation program and it does not send to anybody until you have signed it off.

Book a free teardownThe whole library

What a strong welcome series does

What a strong welcome series does

  1. Lead with the brand, not the discount

    Open on what makes you worth buying from - the story, the standards, the thing competitors cannot copy. A coupon can come later. A reason to care has to come first.

  2. Set expectations early

    Tell new subscribers what they will get and how often. People who know what is coming stay subscribed and keep opening, which protects the rest of your sends.

  3. Point to a clear first step

    Bestsellers, a starter set, or the one product new customers love most. Take the guesswork out of the first purchase instead of dropping them on the homepage.

  4. Build to one offer, then stop

    Stack value across the early emails and make the incentive a single, time-bound nudge near the end. The series should feel like an introduction, not a fire sale.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 4. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Maison VerdeEmail 1 of 4

Welcome - here is where most people start

Hi there,

Glad you found us. Maison Verde started with one stubborn idea: skincare you can actually read the label of. No filler, no fragrance dumped in to cover for cheap oils.

If you are not sure where to begin, most people start with the Daily Three - cleanser, serum, moisturizer, built to work together.

We will send you the good stuff, never the junk. Welcome in.

Drafted in your brand voice · designed by our team · built in your Klaviyo

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Get a welcome series built and run for you.

Book a free Klaviyo teardown and our team builds your full welcome series in your voice, live in your Klaviyo. You approve, we ship.

How many emails should a welcome series have?
Most stores do well with three to five. Our team builds the full sequence and tailors it to your brand - a tight three or a longer arc that earns the first order over a week.You approve the plan before anything goes live in your Klaviyo.
Do I have to offer a discount to new subscribers?
No. Plenty of brands win on story and product alone, and our team writes a version that leads with value, not a coupon.If you do want an incentive, we build it in as a single, time-bound nudge rather than the whole point of the series.
Will it match my brand voice or read like a template?
Our team studies your store first - your copy, your products, the way you already talk to customers - and writes in that voice.You review every line and we revise anything you want before it goes live in your Klaviyo. Nothing ships without your approval.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Foundation set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown