Browse abandonment

Re-surface what they were looking at.

Someone browsed a product and left without adding it to cart. They were interested, just not ready. The browse abandonment flow brings the product back before the interest fades.

A browse abandonment flow fires when a known shopper views a product or category but never adds anything to their cart. The intent is softer than an abandoned cart, so the email should be a gentle nudge, not a hard sell.Our team builds a short sequence in your Klaviyo that re-surfaces what they were looking at, adds the context that turns a browse into a buy, and keeps the tone light. You approve every email, we ship.

When it fires. Fires when a recognized shopper views a product or category page and then leaves without adding to cart. Because the intent is lighter, the first email is usually softer in tone and timed a little later than an abandoned cart reminder.

Our team builds it in the Klaviyo you already own: 2 emails, shaped 2 to 3 emails. It arrives with the Foundation program and it does not send to anybody until you have signed it off.

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What a strong browse abandonment flow does

What a strong browse abandonment flow does

  1. Bring back the exact product

    Show them what they were looking at, with the image and a clear way back to the page. Remind them of the thing, not the fact that they browsed.

  2. Keep the tone light

    They did not add to cart, so they are earlier in the decision. A soft check-in reads better than an urgent close at this stage.

  3. Add the context that helps them decide

    A detail about fit, materials, how it is made, or what pairs with it. Browse abandoners often need one more reason, not one more push.

  4. Suggest a couple of alternatives

    If that exact product was not quite right, a small set of related options keeps them shopping instead of closing the tab.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 2. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Field Day OutfittersEmail 1 of 2

Still thinking about the Trailhead jacket?

Hi Sam,

Saw you were checking out the Trailhead shell. It is the one we reach for when the forecast cannot make up its mind.

Fully taped seams, packs down to the size of a water bottle, and it ships free with anything else in the same order.

Want another look? It is right here.

Viewed product re-surfaced · written in your brand voice · on-brand creative, not stock

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Catch the interest before it cools.

Book a free Klaviyo teardown and our team builds and runs a browse abandonment flow that re-surfaces the right product in your voice. You approve, we ship.

How is this different from an abandoned cart flow?
Abandoned cart fires when someone adds an item and leaves. Browse abandonment fires when they only view a product and never add to cart, so the intent is softer.Our team builds a lighter, shorter sequence for it rather than the harder close an abandoned cart can carry.
Will it feel intrusive to email someone who just browsed?
It does not have to. Our team writes the flow as a soft check-in, not a hard sell, and it only triggers for recognized shoppers.We keep the tone light and you review the copy before anything goes live in your Klaviyo.
What if the product was not quite right for them?
We can build the flow to suggest a couple of related options alongside the one they viewed, so a near-miss keeps them shopping instead of leaving. You decide how many alternatives to include when you review it.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Foundation set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

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No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

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For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown