Re-surface what they were looking at.
Someone browsed a product and left without adding it to cart. They were interested, just not ready. The browse abandonment flow brings the product back before the interest fades.
Browse abandonment
A browse abandonment flow fires when a known shopper views a product or category but never adds anything to their cart. The intent is softer than an abandoned cart, so the email should be a gentle nudge, not a hard sell. Our team builds a short sequence in your Klaviyo that re-surfaces what they were looking at, adds the context that turns a browse into a buy, and keeps the tone light. You approve every email, we ship.
Fires when a recognized shopper views a product or category page and then leaves without adding to cart. Because the intent is lighter, the first email is usually softer in tone and timed a little later than an abandoned cart reminder.
2 to 3 emailsWhat a strong browse abandonment flow does
Bring back the exact product
Show them what they were looking at, with the image and a clear way back to the page. Remind them of the thing, not the fact that they browsed.
Keep the tone light
They did not add to cart, so they are earlier in the decision. A soft check-in reads better than an urgent close at this stage.
Add the context that helps them decide
A detail about fit, materials, how it is made, or what pairs with it. Browse abandoners often need one more reason, not one more push.
Suggest a couple of alternatives
If that exact product was not quite right, a small set of related options keeps them shopping instead of closing the tab.
One full email from the flow, built by our team.
Not a snippet - the whole email. Copy in your brand voice, your real products, creative that looks shot like a real customer photo. You review every line, we revise anything you want, and our team ships it live in your Klaviyo.
You've got good taste.
You were looking at the oatmeal linen shirt. It is still here, in your size, and it tends to sell through by the weekend.
Take another look →Goes with what you were eyeing.
The Linen Set$148
Everyday Tote$64Don't take our word for it.
“Reached for it three days straight. It's my summer uniform.”
Elena R. · VERIFIEDQuestions about this flow.
How is this different from an abandoned cart flow?
Abandoned cart fires when someone adds an item and leaves. Browse abandonment fires when they only view a product and never add to cart, so the intent is softer. Our team builds a lighter, shorter sequence for it rather than the harder close an abandoned cart can carry.
Will it feel intrusive to email someone who just browsed?
It does not have to. Our team writes the flow as a soft check-in, not a hard sell, and it only triggers for recognized shoppers. We keep the tone light and you review the copy before anything goes live in your Klaviyo.
What if the product was not quite right for them?
We can build the flow to suggest a couple of related options alongside the one they viewed, so a near-miss keeps them shopping instead of leaving. You decide how many alternatives to include when you review it.
Catch the interest before it cools.
Book a free Klaviyo teardown and our team builds and runs a browse abandonment flow that re-surfaces the right product in your voice. You approve, we ship.