Repeat customer

The second order is the real vote.

Anyone can win a first order. The second one means the product worked and the shopper decided to come back. A repeat customer flow marks that moment - a real thank you, a welcome into the regulars, and not a discount in sight.

A repeat customer flow recognizes the moment a shopper places a second or third order and welcomes them into the regulars. The first purchase was a trial. The second is a decision, and most brands let it pass without a word.Our team builds the sequence in your brand voice and runs it in your Klaviyo - a genuine thank you, a nudge that reinforces the routine they have started, and a quiet promise of early access to what is next. No coupon required. You approve every email, we ship.

When it fires. Fires when a shopper's second or third order lands. The window right after that purchase is when they feel best about your brand, so the thank you should arrive while the decision to come back is still fresh.

Our team builds it in the Klaviyo you already own: 2 emails, shaped 2 to 3 emails. It arrives with the Growth program and it does not send to anybody until you have signed it off.

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What a strong repeat customer flow does

What a strong repeat customer flow does

  1. Say you noticed

    A second order is a decision, not a coincidence. Call it out plainly - thank them for coming back, not just for buying. People remember being recognized.

  2. Skip the discount

    They returned at full price, which means the product earned it. A coupon at this moment reads as doubt. Save the codes for the people who still need convincing.

  3. Reinforce the routine

    Tie the email to what they actually reordered and help them get more out of it. Make the habit feel deliberate, so the third order feels obvious.

  4. Give regulars a real perk

    Early access to new drops, first word on restocks - status that costs nothing and means something. If you promise insider treatment, follow through every time.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 2. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Lumen SkincareEmail 1 of 2

Back for more. We noticed.

Hi Maya,

Your second order just came through, which makes it official - you are one of the regulars now. Thank you, genuinely.

The Daily Three does its best work as a habit, so you are right where the good part starts. And regulars hear about new drops before anyone else - that is the deal from here on.

No code in this one. Just a thank you, from Sara and Mei.

Triggered on the second order · no discount attached · written in your brand voice

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Turn a second order into a habit.

Book a free Klaviyo teardown and our team builds and runs your repeat customer flow, written in your brand voice. You approve, we ship.

When does the repeat customer email send?
It fires when a shopper's second or third order lands, while the decision to come back is still fresh. That timing is what makes the thank you feel personal rather than automated.Our team builds the trigger in your Klaviyo so it fires on the order event, not on a schedule.
Should it include a discount?
Usually not. The shopper just came back at full price, and a coupon at that moment reads as doubt rather than gratitude.We build the flow around recognition and early access instead, and you approve the approach before anything goes live in your Klaviyo.
How many emails are in the flow?
Typically two to three. The first thanks them and names the milestone, and the later sends reinforce the routine and deliver the insider perks you promised.Our team builds and runs the whole sequence in your Klaviyo, and you approve every email before it ships.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Growth set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

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No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

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