Reach the customers who went quiet.
They bought once, maybe twice, then drifted off. A winback flow gives a lapsed customer a real reason to come back - and tells you who to stop emailing before they drag your whole list down.
Winback
A winback flow targets customers who have not bought or engaged in a while. The goal is to re-spark the relationship with the right reason, and to cleanly sunset the people who are truly gone so they stop hurting your deliverability. Our team builds the sequence in your brand voice, sets up the segmentation that catches lapsed buyers, and builds in the final goodbye that protects the rest of your sends - all in your Klaviyo. You approve every email, we ship.
Fires when a customer crosses your inactivity window - no purchase or engagement for a set period that fits your buying cycle. A subscription brand and a furniture brand should not use the same window, so our team sets a sensible default and tunes it with you.
2 to 3 emailsWhat a strong winback flow does
Lead with a reason, not just a discount
What is new, what they missed, why now. A reason to return holds up better than a coupon that trains people to wait for the next one.
Acknowledge the gap
A short, human we have not seen you in a while reads better than pretending nothing changed. It is honest, and it stands out from the usual blast.
Set the inactivity window to your cycle
Lapsed means different things for a coffee brand and a mattress brand. Match the trigger to how often your customers actually buy, so you are not pestering people who are right on schedule.
Sunset the ones who are gone
End the sequence with a clear last email, then stop emailing the people who never re-engage. Keeping dead addresses on the list quietly drags down everything else you send.
One full email from the flow, built by our team.
Not a snippet - the whole email. Copy in your brand voice, your real products, creative that looks shot like a real customer photo. You review every line, we revise anything you want, and our team ships it live in your Klaviyo.
It's been a minute.
New shades, same satin that doesn't dry your lips out. Here is 15% off to pick up where you left off.
See what's new →15% off, just for you.
Good on everything for the next seven days.
Shop the new shades →Two you haven't met.
Rosewood Satin$24
Clay Compact$28Still a crowd favourite.
“Survived a full day of meetings and a coffee. Still on.”
Priya N. · VERIFIED“Finally a satin that doesn't dry my lips out.”
Dana R. · VERIFIEDQuestions about this flow.
How long before a customer counts as lapsed?
It depends on how often your customers normally buy - a consumable brand and a big-ticket brand should use very different windows. Our team sets a sensible default based on your store and tunes it with you before the flow goes live in your Klaviyo.
Do I have to discount to win people back?
No. Our team writes a version that leads with a reason - what is new, what they missed - rather than a coupon, so you do not train customers to wait for the next deal. You can have us add an incentive on a later email if you want one.
What happens to people who never come back?
The flow ends with a clear final email, and the customers who still do not re-engage get sunset so you stop emailing dead addresses. That protects your deliverability for everyone who is still active. You stay in control of the sunset rules and we set them up.
Win the quiet ones back before you lose them.
Book a free Klaviyo teardown and our team builds your winback flow and the segmentation that catches lapsed buyers, live in your Klaviyo. You approve, we ship.