VIP

Put your best customers at the front of the line.

Your best customers already buy at full price and come back without being asked. A VIP flow recognizes the moment they cross that line, and rewards them with access instead of another coupon.

A VIP flow welcomes a customer into your inner circle the moment they cross a threshold you define - lifetime spend, order count, whatever fits your store. Instead of another discount, it offers status: early access to new launches before the list, first dibs on restocks, and a reply line that reaches a real person.Our team builds and runs it in your Klaviyo, sets the threshold with you, and writes the welcome in your brand voice so it reads like recognition rather than a promotion. You approve every email, we ship.

When it fires. Fires when a customer crosses your VIP threshold - a lifetime spend level, an order count, or whichever marker fits your store. The first email should land while the purchase that tipped them over is still fresh, so the new status feels earned and immediate.

Our team builds it in the Klaviyo you already own: 2 emails, shaped 2 to 3 emails. It arrives with the Scale program and it does not send to anybody until you have signed it off.

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What a strong vip flow does

What a strong vip flow does

  1. Lead with access, not discounts

    VIPs are the people already paying full price. Give them early access, first dibs, and a direct line - status holds its value, while another coupon cheapens what they happily pay for.

  2. Spell out the perks

    VIP only means something if it is concrete. Say how early the early access is and what first dibs covers, so the status feels like a real thing rather than a label.

  3. Open a direct line

    Tell them replies go to a real person, then make it true. Your highest-value customers are the ones most worth hearing from, and the conversation is a perk in itself.

  4. Make the threshold mean something

    Set the bar high enough that crossing it feels earned. If everyone is a VIP, no one is - the flow works because the recognition is scarce.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 2. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Halo BeautyEmail 1 of 2

You're in. Early access starts now.

Hi Sam,

You just crossed into the Halo inner circle, which means new shades reach you before the list from here on.

You also get first dibs on restocks, and if you ever want a hand choosing, just reply - a real person answers.

No code, no catch, just the front of the line. We will show you what is coming first.

Triggered at your VIP threshold · access over discounts · written in your brand voice

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Give your best customers a reason to stay your best.

Book a free Klaviyo teardown and our team builds and runs your VIP flow - early access, first dibs, and a direct line, all in your brand voice. You approve, we ship.

Who counts as a VIP?
Whoever you decide. Most brands set the threshold on lifetime spend or order count, high enough that crossing it feels earned.Our team helps you pick a bar that fits your store, then builds and runs the flow in your Klaviyo so it fires the moment a customer crosses it.
Does a VIP flow need a discount?
No, and it usually works better without one. VIPs already pay full price, so the reward is access - launches before the list, first dibs on restocks, a direct reply line.We write the perks in your brand voice; you approve, we ship.
How many emails are in the sequence?
Usually two to three. The first welcomes them in and spells out the perks, and the follow-ups make good on them - an early access window, a first look at a restock.You approve every email before it goes live in your Klaviyo.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Scale set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

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No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

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For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

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