Put your best customers at the front of the line.
Your best customers already buy at full price and come back without being asked. A VIP flow recognizes the moment they cross that line, and rewards them with access instead of another coupon.
VIP
A VIP flow welcomes a customer into your inner circle the moment they cross a threshold you define - lifetime spend, order count, whatever fits your store. Instead of another discount, it offers status: early access to new launches before the list, first dibs on restocks, and a reply line that reaches a real person. Our team builds and runs it in your Klaviyo, sets the threshold with you, and writes the welcome in your brand voice so it reads like recognition rather than a promotion. You approve every email, we ship.
Fires when a customer crosses your VIP threshold - a lifetime spend level, an order count, or whichever marker fits your store. The first email should land while the purchase that tipped them over is still fresh, so the new status feels earned and immediate.
2 to 3 emailsWhat a strong vip flow does
Lead with access, not discounts
VIPs are the people already paying full price. Give them early access, first dibs, and a direct line - status holds its value, while another coupon cheapens what they happily pay for.
Spell out the perks
VIP only means something if it is concrete. Say how early the early access is and what first dibs covers, so the status feels like a real thing rather than a label.
Open a direct line
Tell them replies go to a real person, then make it true. Your highest-value customers are the ones most worth hearing from, and the conversation is a perk in itself.
Make the threshold mean something
Set the bar high enough that crossing it feels earned. If everyone is a VIP, no one is - the flow works because the recognition is scarce.
One full email from the flow, built by our team.
Not a snippet - the whole email. Copy in your brand voice, your real products, creative that looks shot like a real customer photo. You review every line, we revise anything you want, and our team ships it live in your Klaviyo.
You're in.
You found us, you stayed, and you never once waited for a sale. So from today, you do not wait for anything.
See what's first →Three perks, zero coupons.
Every launch opens to the inner circle before the list. The Rosewood Satin's next siblings reach you first.
When a favourite comes back, you hear about it before the rest of the list does. No refreshing required.
Reply to any email and a real human at Halo answers. Shade matching, questions, strong opinions - all welcome.
The Clay Compact, before anyone else.
Our matte-that-isn't-flat compact restocks next week, and the inner circle shops it two days before the list. Consider this your head start.
Preview the Clay Compact →You are one of the people who made Halo a real brand instead of a nice idea. This is us saying thank you the only way that felt right - by letting you in first.
Mara, founder of Halo BeautyQuestions about this flow.
Who counts as a VIP?
Whoever you decide. Most brands set the threshold on lifetime spend or order count, high enough that crossing it feels earned. Our team helps you pick a bar that fits your store, then builds and runs the flow in your Klaviyo so it fires the moment a customer crosses it.
Does a VIP flow need a discount?
No, and it usually works better without one. VIPs already pay full price, so the reward is access - launches before the list, first dibs on restocks, a direct reply line. We write the perks in your brand voice; you approve, we ship.
How many emails are in the sequence?
Usually two to three. The first welcomes them in and spells out the perks, and the follow-ups make good on them - an early access window, a first look at a restock. You approve every email before it goes live in your Klaviyo.
Give your best customers a reason to stay your best.
Book a free Klaviyo teardown and our team builds and runs your VIP flow - early access, first dibs, and a direct line, all in your brand voice. You approve, we ship.