Category interest
They keep showing you their taste. Match it.
Some shoppers return to one category again and again - that pattern is taste, and it deserves better than another storewide blast. A category interest flow sends the connoisseur email instead: the craft story, the details worth knowing, the piece to start with.
A category interest flow notices when a shopper keeps viewing and buying in one category and sends a short series built around that interest - the story behind the products, what separates the good ones, and a clear recommendation on where to go next. It works because it treats a browsing pattern as taste rather than data.Our team builds the series in your brand voice and runs it in your Klaviyo, sets the trigger so it fires on genuine repeat interest rather than a single click, and writes copy that earns the personal-shopper feel. You approve every email, we ship.
When it fires. Fires when a shopper shows repeated interest in one category - multiple views and purchases over time, not a single visit. The threshold matters: too loose and it reads like a blast, tight enough and it lands like a note from someone who has been paying attention.
Our team builds it in the Klaviyo you already own: 2 emails, shaped 2 to 3 emails. It arrives with the Scale program and it does not send to anybody until you have signed it off.