They keep showing you their taste. Match it.
Some shoppers return to one category again and again - that pattern is taste, and it deserves better than another storewide blast. A category interest flow sends the connoisseur email instead: the craft story, the details worth knowing, the piece to start with.
Category interest
A category interest flow notices when a shopper keeps viewing and buying in one category and sends a short series built around that interest - the story behind the products, what separates the good ones, and a clear recommendation on where to go next. It works because it treats a browsing pattern as taste rather than data. Our team builds the series in your brand voice and runs it in your Klaviyo, sets the trigger so it fires on genuine repeat interest rather than a single click, and writes copy that earns the personal-shopper feel. You approve every email, we ship.
Fires when a shopper shows repeated interest in one category - multiple views and purchases over time, not a single visit. The threshold matters: too loose and it reads like a blast, tight enough and it lands like a note from someone who has been paying attention.
2 to 3 emailsWhat a strong category interest flow does
Open with recognition, not data
One line that says you noticed their taste is enough. Reciting their browsing history reads as surveillance; naming the category they love reads as a good shopkeeper's memory.
Teach before you sell
The connoisseur email earns its place with knowledge - how the material ages, what quality looks like up close, why the details cost what they do. Education is what separates a personal note from a category promo.
Recommend one piece
A personal shopper does not hand over the whole shelf. Pick the piece to start with, say why, and link straight to it.
Keep the series short
Two or three emails is the arc: the story, then the recommendation. When it ends, it should feel like a conversation that finished, not a list they got stuck on.
One full email from the flow, built by our team.
Not a snippet - the whole email. Copy in your brand voice, your real products, creative that looks shot like a real customer photo. You review every line, we revise anything you want, and our team ships it live in your Klaviyo.
Leather small-carry. Every time.
You keep coming back to the quiet stuff, so here is the longer story: vegetable-tanned leather, cut and stitched to get better the longer you carry it.
See the Slim Bifold →What to look for in veg-tan.
Vegetable tanning uses tree bark, not chrome. The leather begins light and a little stiff - that is the blank canvas.
Sun, hands and pocket time darken it into a deep honey tone no two wallets share.
Look for burnished edges and tight, even stitching. Shortcuts hide there first.
From people further down the road.
“Two years in and the patina makes new ones look unfinished. Best thing I carry.”
Daniel R. · VERIFIEDWe made the Slim Bifold the way we wished wallets were made: vegetable-tanned, cut generously where it matters, nothing on it that will not improve with age. If leather is your thing, start there.
Eli, founder of MarlowQuestions about this flow.
How does the flow know which category a shopper cares about?
It watches for repeated behavior - multiple views and purchases in one category over time - rather than a single click. That repetition is what separates genuine taste from idle browsing. Our team sets the trigger thresholds in your Klaviyo so the flow only fires when the interest is real.
How many emails are in the series?
Two to three. The first leans into the craft story and what to look for, the next makes the recommendation - a clear piece to start with and why it is the one. You approve every email before anything sends, we ship.
Does it need a discount to work?
No. The flow works because it respects the shopper's taste, not because it pays them to act - education and a confident recommendation carry it. If you want a perk for loyal category buyers later in the series, our team builds that in and runs it in your Klaviyo like the rest of your flows.
Treat your regulars like regulars.
Book a free Klaviyo teardown and our team builds and runs your category interest flow - the personal-shopper email for the shoppers who keep coming back. You approve, we ship.