Tell them the price finally moved.
A shopper looked at a product, wanted it, and walked away at the price. A price drop flow reaches exactly those people when the number changes - the easiest honest reason to land in an inbox.
Price drop
A price drop flow emails shoppers who viewed or saved a product when that product gets discounted. The hesitation was usually the price, so the email answers the exact objection they left with. Our team builds the flow in your brand voice and runs it in your Klaviyo, ties each send to the specific item the shopper looked at, and states the old and new price plainly, so it reads like good news instead of a promotion. Usually one to two emails. You approve every email, we ship.
Fires when a product a shopper viewed or saved gets discounted. One email usually carries it - the news is the offer - with an optional second send only if the markdown has a real end date or stock is genuinely limited.
1 to 2 emailsWhat a strong price drop flow does
Name the item and both prices
They hesitated on one product at one price. Say exactly what changed - the product, the old price, the new price. A vague sale announcement throws away the one detail that earns the open.
Lead with the new number
The price was the objection, so the new price is the answer. Put it in the subject line and the first line, not behind a click or buried under a banner.
Link straight to the product
Send them to the item at the new price, with no code to copy and no hunting through a sale page. They already decided everything except the number.
Keep urgency honest
If stock is low or the markdown ends, say so plainly. If it is not, let the lower price do the work - invented deadlines just train people to ignore the next real one.
Questions about this flow.
Who gets the price drop email?
Shoppers who viewed or saved the product before the price changed, so the news lands with people who already showed interest. That history is what makes it feel like a heads-up instead of a promotion. Our team scopes the audience and ties each send to the right product in your Klaviyo.
How many emails should the flow send?
One is usually enough, because the news is the offer. A second email can make sense when the markdown genuinely ends or stock is running low, and not otherwise. You approve the sequence before anything goes out, we ship it.
Will this train shoppers to wait for discounts?
It goes only to people who already viewed the item, not your whole list, so it reads as a personal heads-up rather than a storewide sale. We keep the framing factual - the item, the old price, the new price - and skip manufactured countdowns. Our team builds and runs it that way in your Klaviyo.
Turn a markdown into a sale, not a secret.
Book a free Klaviyo teardown and our team builds and runs your price drop flow tied to the products shoppers were already eyeing. You approve, we ship.