Everyone blasts the whole list. So shoppers tuned out.
The same 10% off, the same “we miss you,” the same template to every subscriber - and inboxes learned to ignore it. Opens slid, the list went stale, and sending more just sped up the unsubscribes. We built Kaydence to be the team that fixes that - we build, write, and run your Klaviyo email so every send feels made for the person reading it.
Email didn’t stop working. The blasts did.
Most stores send the same campaign to everyone - one offer, one template, no sense of who’s a brand-new subscriber and who’s bought four times. Shoppers see a dozen of those a week and stop opening, and the engagement drop drags the whole list down. The only email that still earns a click is the one that fits where the person actually is: the right message, in the brand’s voice, to the right segment, at the right moment. That’s what good flows do, and almost no store has the time to build them all.
Segmented, not blasted
Your customers are grouped into the segments each flow needs - new subscribers, repeat buyers, VIPs, lapsed. The right people get the right email, not the same one.
Written in your brand voice
Copy is tuned to your store, the segment, and the moment in the flow. It reads like your brand wrote it, not a template with a coupon dropped in.
On-brand creative, not stock
Product images are pulled from your links, cut out, and composited onto scenes built for your brand. Real email visuals, so every send looks like you.
The people behind Kaydence.
We built this because the brands we admired kept losing to louder ones. Here’s who “we” is.
Nick Feier
Co-founder & CPO
Tyler Truffi
Co-founder & COO
Josh Bernstein
Co-founder & CRO
Great products shouldn’t lose to a louder list.
The best product rarely wins. The best-distributed one does.
Most of a store’s revenue is sitting in the list it already has - the subscribers and past buyers who’d happily order again if the email felt made for them. That gap between the product you make and the customer who hears from you is where a lot of good brands quietly stall.
We’ve watched it again and again - a brand makes something genuinely better, then loses to a louder competitor with half the substance. Not customers choosing the worse option. Customers who never got a reason to come back.
We don’t accept that. Email that feels personal shouldn’t take hiring a full retention team or learning Klaviyo yourself - it’s something we’ll just do. So we became Kaydence: the done-for-you email team behind the brand. We build the flows, write the copy in your voice, make the creative, and run the campaigns inside the Klaviyo you already use. You approve, we ship. When the email is this good, the only thing left to decide whether you win is whether the product is.
Klaviyo email, on tempo.
Our team builds, writes, and runs your Klaviyo email - flows, campaigns, copy, and creative. Book a free teardown and we’ll show you what we’d ship first.