Your best customers have friends.
Someone just left a glowing review or came back for a second order. A referral flow catches that exact moment and makes the ask generous and plain: give a friend $20, get $20 when they order. No guilt, no countdown.
Referral
A referral flow asks your happiest customers to bring a friend, at the precise moment they have shown they love what you make. The deal stays simple on purpose: give a friend $20, get $20 when they order. No points scheme to decode, no pressure, no fine print. Our team builds the flow in your brand voice and runs it in your Klaviyo, triggers it off a glowing review or a repeat order, and keeps sharing down to one link. You approve every email, we ship.
Fires when a glowing review or a repeat order lands. That is a customer telling you, in their own words or with their wallet, that they are happy - and the right time to ask for an introduction is while that feeling is fresh.
2 emailsWhat a strong referral flow does
Ask at the high point
A five-star review or a second order is a customer telling you they are happy. That is when an ask feels natural - not when a promo calendar says it is referral week.
Keep the deal plain
Give $20, get $20 fits in a text message. The moment an offer needs explaining - tiers, points, minimum spends - it stops being something a customer will pass along.
Drop the guilt and the countdown
A referral is a favor between friends, and pressure poisons it. No deadline, no last chance, just a genuinely good deal that is there whenever they feel like sharing it.
Make sharing one step
One link they can text or forward, nothing to sign up for. Every extra field between meaning to share and actually sharing loses people who honestly intended to.
One full email from the flow, built by our team.
Not a snippet - the whole email. Copy in your brand voice, your real products, creative that looks shot like a real customer photo. You review every line, we revise anything you want, and our team ships it live in your Klaviyo.
Give $20, get $20.
You clearly like the stuff. If someone you know would too, send them $20 off their first order, and $20 comes back to you when they shop. That is genuinely the whole deal.
Get your link →Three steps, no homework.
Text it, post it, or forward this email to the friend who keeps borrowing your tote.
Off their first order, on anything - the Linen Set, the Everyday Tote, all of it. Free shipping over $80 still applies.
Credit lands the moment their order goes through. No minimum, no expiry, nothing hiding in the footer.
We have never been big on ads. Most people find Field Day because a friend was wearing the linen and asked about it. So if you pass this along, you are doing the thing that actually keeps us going. Thank you.
June, founder of Field DayQuestions about this flow.
Who gets the referral email?
Customers who have just shown they love what you make - a glowing review or a repeat order. That timing is the whole trick: you are asking at the moment the goodwill is real, not cold. Our team wires the trigger to those exact events inside your Klaviyo.
Why a flat $20 instead of a percentage?
A flat amount is easy to repeat. Give a friend $20, get $20 survives being texted to someone; a percentage off select styles does not. It also reads as generous on both sides, which is what makes a happy customer comfortable passing it along.
Will it feel pushy to my customers?
It should not. There is no countdown, no guilt, and only two emails - the ask and one easy reminder. The offer is genuinely good for the friend, so sharing it is a favor rather than a sales pitch. You approve both emails before anything goes live.
Turn happy customers into new ones.
Book a free Klaviyo teardown and our team builds and runs a referral flow that asks at exactly the right moment, with a deal worth passing along. You approve, we ship.