Referral

Your best customers have friends.

Someone just left a glowing review or came back for a second order. A referral flow catches that exact moment and makes the ask generous and plain: give a friend $20, get $20 when they order. No guilt, no countdown.

A referral flow asks your happiest customers to bring a friend, at the precise moment they have shown they love what you make. The deal stays simple on purpose: give a friend $20, get $20 when they order. No points scheme to decode, no pressure, no fine print.Our team builds the flow in your brand voice and runs it in your Klaviyo, triggers it off a glowing review or a repeat order, and keeps sharing down to one link. You approve every email, we ship.

When it fires. Fires when a glowing review or a repeat order lands. That is a customer telling you, in their own words or with their wallet, that they are happy - and the right time to ask for an introduction is while that feeling is fresh.

Our team builds it in the Klaviyo you already own: 2 emails, shaped 2 emails. It arrives with the Scale program and it does not send to anybody until you have signed it off.

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What a strong referral flow does

What a strong referral flow does

  1. Ask at the high point

    A five-star review or a second order is a customer telling you they are happy. That is when an ask feels natural - not when a promo calendar says it is referral week.

  2. Keep the deal plain

    Give $20, get $20 fits in a text message. The moment an offer needs explaining - tiers, points, minimum spends - it stops being something a customer will pass along.

  3. Drop the guilt and the countdown

    A referral is a favor between friends, and pressure poisons it. No deadline, no last chance, just a genuinely good deal that is there whenever they feel like sharing it.

  4. Make sharing one step

    One link they can text or forward, nothing to sign up for. Every extra field between meaning to share and actually sharing loses people who honestly intended to.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 2. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Field DayEmail 1 of 2

Give $20, get $20. That's the whole email.

Hi Sam,

You just ordered the Linen Set again, which we take as a very good sign.

If someone you know would like it too, your link is right here. They get $20 off their first order, and $20 comes back to you when they shop.

No deadline, no fine print. Just a good thing to pass along.

Triggered by a repeat order · give $20, get $20 · written in your brand voice

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Turn happy customers into new ones.

Book a free Klaviyo teardown and our team builds and runs a referral flow that asks at exactly the right moment, with a deal worth passing along. You approve, we ship.

Who gets the referral email?
Customers who have just shown they love what you make - a glowing review or a repeat order. That timing is the whole trick: you are asking at the moment the goodwill is real, not cold.Our team wires the trigger to those exact events inside your Klaviyo.
Why a flat $20 instead of a percentage?
A flat amount is easy to repeat. Give a friend $20, get $20 survives being texted to someone; a percentage off select styles does not. It also reads as generous on both sides, which is what makes a happy customer comfortable passing it along.
Will it feel pushy to my customers?
It should not. There is no countdown, no guilt, and only two emails - the ask and one easy reminder. The offer is genuinely good for the friend, so sharing it is a favor rather than a sales pitch.You approve both emails before anything goes live.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Scale set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

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For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

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