Upsell

Show repeat buyers the size they should be on.

A customer reorders the same product, month after month, in the smallest size you sell. An upsell flow shows them the bigger size or the bundle at the moment it makes sense - with plain math instead of pressure.

An upsell flow offers a customer a bigger size or a bundle when their order history says it would genuinely serve them - the shopper reordering a 30-day jar every month is a 90-day customer who has not noticed yet. The pitch is arithmetic, not pressure: the larger size costs less per day and removes the gap days between orders.Our team builds the flow in your brand voice and runs it in your Klaviyo, targets it only at orders where the upgrade actually fits, and keeps the math honest. You approve every email, we ship.

When it fires. Fires when an order comes in where a bigger size or bundle fits - typically a repeat purchase of a product you also sell in a larger format. The email lands after the order, not during checkout, so it reads as useful advice rather than a pop-up.

Our team builds it in the Klaviyo you already own: 2 emails, shaped 2 emails. It arrives with the Scale program and it does not send to anybody until you have signed it off.

What a strong upsell flow does

What a strong upsell flow does

  1. Lead with the math

    Cost per day, cost per serving, dollars saved over the quarter. If the bigger size is genuinely the better deal, the numbers make the case better than any adjective could.

  2. Solve the gap days

    Anyone reordering monthly has run out before the next jar arrived. The bigger size is not just cheaper - it means they never skip a day waiting on shipping.

  3. Wait for the pattern

    One purchase is a trial. A reorder is a habit. Send the upgrade when the order history shows they will actually use the larger size, not on the first purchase.

  4. Leave the countdown out

    There is no scarcity here and no deadline, so do not invent one. A calm, factual offer can sit in the inbox until the next reorder, and it will still be true.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 2. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Natural VitalityEmail 1 of 2

The bigger jar quietly pays for itself

Hi Sam,

You have been reordering Daily Vitality every month, which we love. It also means some quiet math is on your side.

Three 30-day jars run $102 over a quarter. The 90-day supply is $89 - same formula, $13 back, and no gap days between jars.

No deadline on this. The math will be just as true next month.

Triggered on a qualifying reorder · math-forward, no pressure · written in your brand voice

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Turn the next reorder into the bigger one.

Book a free Klaviyo teardown and our team builds and runs your upsell flow, with honest math and no pressure. You approve, we ship.

Who gets the upsell email?
Customers whose order makes a bigger size or bundle a genuine fit - most often someone reordering a product you also sell in a larger format. Our team sets the rules in your Klaviyo so the offer only goes where the math actually works, and you review the targeting before anything sends.
Does an upsell email feel pushy?
Not when it is framed as arithmetic. The email shows what the customer already spends, what the larger size costs, and what they keep - no countdowns, no invented urgency.You approve the copy before it goes live, so the tone stays yours.
Why two emails instead of one?
The first email makes the case with the math. The second arrives closer to their usual reorder time, when the decision is live anyway.Our team builds the timing around real purchase patterns and runs the sequence in your Klaviyo.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Scale set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown