Sunset
Win a last reply, then let the rest go.
Some subscribers go quiet and never come back. A sunset flow gives them one honest chance to stay - then cleanly retires the ones who do not, so the dead weight stops dragging down everyone who is still listening.
A sunset flow is the re-permission sequence for subscribers who have stopped engaging entirely - past the point a winback is likely to land. It is the part of email nobody enjoys but every healthy program needs: a short, honest ask to confirm they still want to hear from you, and a clean suppression of the ones who never respond.Our team builds the sequence and the segmentation in your Klaviyo, writes the re-permission ask in your voice, and sets up the suppression rules that protect your sender reputation. You approve every email and every rule, we ship.
When it fires. Fires when a subscriber crosses your true-dead window - no opens, clicks, or purchases for a long stretch, well past your winback window. The flow gives them a final re-permission ask, then suppresses anyone who still does not engage so you stop emailing addresses that only hurt you.
Our team builds it in the Klaviyo you already own: 2 emails, shaped 2 emails. It arrives with the Scale program and it does not send to anybody until you have signed it off.