Their points are just sitting there.
Most loyalty programs quietly stall: customers earn points, forget them, and never come back to spend them. A loyalty flow makes the reward concrete - 200 points is a free bag - so the points they already earned pull them back for the next order.
Loyalty
A loyalty flow emails customers when they earn points or unlock a reward, and tells them plainly what those points are worth. Unredeemed points are a promise your store has not kept yet; the flow turns them into a reason to come back. Our team builds the sequence in your brand voice and runs it in your Klaviyo, ties it to your program's real earn and redeem rules, and makes redemption feel as concrete as a product on a shelf. You approve every email, we ship.
Fires when a customer earns points or unlocks a reward. The sequence runs two to three emails: the first makes the balance and the reward concrete, and the later ones nudge anyone who has not redeemed yet.
2 to 3 emailsWhat a strong loyalty flow does
Make the reward concrete
A number on its own does nothing. 200 points equals a free bag is a sentence people act on - translate the balance into the thing it actually buys.
Explain earning in three beats
Earn, redeem, enjoy. If a customer can repeat the program back in one breath, they will use it; if it needs a help page, they will not.
Send it when something happens
Points earned, a reward unlocked, a threshold crossed. A loyalty email tied to a real moment reads as news; a monthly points statement reads as noise.
Make redeeming one click
Link straight to where the reward gets applied. Every extra step between the balance and the free bag is a place to lose the redemption.
Questions about this flow.
When does the loyalty flow send?
When something actually happens: a customer earns points, crosses a threshold, or unlocks a reward. That timing is what makes it feel like news instead of a newsletter. Our team ties the flow to your program's real events in your Klaviyo.
What if customers do not redeem after the first email?
The sequence runs two to three emails, so anyone who does not redeem gets a later nudge that restates what their points are worth. You approve the cadence and the copy before anything sends, and we ship it.
Does this work with the rewards program we already run?
Yes. We build the flow around the earn and redeem rules your program already uses and write the emails in your brand voice, so nothing about the program itself has to change. You review how it is set up before it goes live in your Klaviyo.
Put the points to work.
Book a free Klaviyo teardown and our team builds and runs your loyalty flow, tied to the rewards your customers have already earned. You approve, we ship.