Loyalty

Their points are just sitting there.

Most loyalty programs quietly stall: customers earn points, forget them, and never come back to spend them. A loyalty flow makes the reward concrete - 200 points is a free bag - so the points they already earned pull them back for the next order.

A loyalty flow emails customers when they earn points or unlock a reward, and tells them plainly what those points are worth. Unredeemed points are a promise your store has not kept yet; the flow turns them into a reason to come back.Our team builds the sequence in your brand voice and runs it in your Klaviyo, ties it to your program's real earn and redeem rules, and makes redemption feel as concrete as a product on a shelf. You approve every email, we ship.

When it fires. Fires when a customer earns points or unlocks a reward. The sequence runs two to three emails: the first makes the balance and the reward concrete, and the later ones nudge anyone who has not redeemed yet.

Our team builds it in the Klaviyo you already own: 2 emails, shaped 2 to 3 emails. It arrives with the Scale program and it does not send to anybody until you have signed it off.

What a strong loyalty flow does

What a strong loyalty flow does

  1. Make the reward concrete

    A number on its own does nothing. 200 points equals a free bag is a sentence people act on - translate the balance into the thing it actually buys.

  2. Explain earning in three beats

    Earn, redeem, enjoy. If a customer can repeat the program back in one breath, they will use it; if it needs a help page, they will not.

  3. Send it when something happens

    Points earned, a reward unlocked, a threshold crossed. A loyalty email tied to a real moment reads as news; a monthly points statement reads as noise.

  4. Make redeeming one click

    Link straight to where the reward gets applied. Every extra step between the balance and the free bag is a place to lose the redemption.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 2. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Brewhouse CoffeeEmail 1 of 2

Your Roast Points are just sitting there

Hi Sam,

You have 180 Roast Points in your account, and a free bag unlocks at 200.

One more order gets you there. The Ethiopia Guji would do it, and the bag after that is on us.

Earn on every bag, redeem at 200, drink well. That is the whole program.

Triggered on points earned · tied to your reward rules · written in your brand voice

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Put the points to work.

Book a free Klaviyo teardown and our team builds and runs your loyalty flow, tied to the rewards your customers have already earned. You approve, we ship.

When does the loyalty flow send?
When something actually happens: a customer earns points, crosses a threshold, or unlocks a reward. That timing is what makes it feel like news instead of a newsletter.Our team ties the flow to your program's real events in your Klaviyo.
What if customers do not redeem after the first email?
The sequence runs two to three emails, so anyone who does not redeem gets a later nudge that restates what their points are worth. You approve the cadence and the copy before anything sends, and we ship it.
Does this work with the rewards program we already run?
Yes. We build the flow around the earn and redeem rules your program already uses and write the emails in your brand voice, so nothing about the program itself has to change.You review how it is set up before it goes live in your Klaviyo.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Scale set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown