Back in stock

Tell the people who actually wanted it.

A product sold out, and shoppers raised their hand to be notified. A back in stock flow reaches exactly those people the moment it returns - the rare email that is genuinely good news to receive.

A back in stock flow notifies shoppers who signed up for an alert when a sold-out product comes back. It is one of the highest-intent emails you can send, because the recipient asked for it.Our team builds the alert in your brand voice and runs it in your Klaviyo, ties it to the specific product they wanted, and makes the path to checkout immediate, so the restock does not sell out again before they see it. You approve every email, we ship.

When it fires. Fires when a product a shopper requested an alert for is back in stock. The email should go out fast - the people on the list wanted it enough to ask, and a limited restock can move quickly.

Our team builds it in the Klaviyo you already own: 1 email, shaped 1 to 2 emails. It arrives with the Growth program and it does not send to anybody until you have signed it off.

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What a strong back in stock flow does

What a strong back in stock flow does

  1. Name the exact product

    They asked about one thing. The email should be about that thing - the product, the variant, the size - not a generic back in stock announcement.

  2. Send it fast

    Intent fades and restocks sell out. The alert should fire quickly after the product returns so the people who waited are first in line, not last.

  3. Make checkout immediate

    Link straight to the product, ready to add to cart. The whole point is speed - do not make them search for the thing they already told you they wanted.

  4. Add honest urgency when it is real

    If the restock is limited, say so plainly. Real scarcity earns the click; invented countdowns just train people to ignore you.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 1. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Field Day OutfittersEmail 1 of 1

Back in stock: the Trailhead shell

Hi Sam,

Good news - the Trailhead shell you wanted is back, in your size.

These tend to move quickly after a restock, so if it is still the one, it is ready to grab right here.

First in line, because you asked. Have at it.

Triggered on restock · tied to the exact product · written in your brand voice

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Turn a restock into a fast sellout.

Book a free Klaviyo teardown and our team builds and runs your back in stock flow tied to the products shoppers actually wanted. You approve, we ship.

Who gets the back in stock email?
Only the shoppers who requested an alert for that specific product, so it goes to the people who actually wanted it. That high intent is what makes it one of the most effective sends in your program.Our team ties the flow to the product and the request.
How fast should the alert go out?
Quickly after the product returns. The people waiting were interested enough to ask, and a limited restock can sell out again fast, so speed matters.Our team builds the flow to fire on the restock event rather than on a schedule.
Can it handle specific sizes or variants?
Yes. We can tie the alert to the exact variant a shopper asked about, so someone who wanted one size is not told a different one is back.You review how the flow is set up before it goes live in your Klaviyo.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Growth set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown