Tell the people who actually wanted it.
A product sold out, and shoppers raised their hand to be notified. A back in stock flow reaches exactly those people the moment it returns - the rare email that is genuinely good news to receive.
Back in stock
A back in stock flow notifies shoppers who signed up for an alert when a sold-out product comes back. It is one of the highest-intent emails you can send, because the recipient asked for it. Our team builds the alert in your brand voice and runs it in your Klaviyo, ties it to the specific product they wanted, and makes the path to checkout immediate, so the restock does not sell out again before they see it. You approve every email, we ship.
Fires when a product a shopper requested an alert for is back in stock. The email should go out fast - the people on the list wanted it enough to ask, and a limited restock can move quickly.
1 to 2 emailsWhat a strong back in stock flow does
Name the exact product
They asked about one thing. The email should be about that thing - the product, the variant, the size - not a generic back in stock announcement.
Send it fast
Intent fades and restocks sell out. The alert should fire quickly after the product returns so the people who waited are first in line, not last.
Make checkout immediate
Link straight to the product, ready to add to cart. The whole point is speed - do not make them search for the thing they already told you they wanted.
Add honest urgency when it is real
If the restock is limited, say so plainly. Real scarcity earns the click; invented countdowns just train people to ignore you.
One full email from the flow, built by our team.
Not a snippet - the whole email. Copy in your brand voice, your real products, creative that looks shot like a real customer photo. You review every line, we revise anything you want, and our team ships it live in your Klaviyo.
Daily Vitality
The one you wanted is restocked, and it tends to go fast. Whole-food vitamins and a probiotic, one easy capsule.
People don't share this one.
Daily Vitality goes quiet fast because the people on it just resubscribe. Whole-food sourced, third-party tested every batch, and the only jar most of them keep on the counter.
Read the reviews →Worth the wait.
“Two weeks in and my afternoon slump is just gone.”
Priya R. · VERIFIEDQuestions about this flow.
Who gets the back in stock email?
Only the shoppers who requested an alert for that specific product, so it goes to the people who actually wanted it. That high intent is what makes it one of the most effective sends in your program. Our team ties the flow to the product and the request.
How fast should the alert go out?
Quickly after the product returns. The people waiting were interested enough to ask, and a limited restock can sell out again fast, so speed matters. Our team builds the flow to fire on the restock event rather than on a schedule.
Can it handle specific sizes or variants?
Yes. We can tie the alert to the exact variant a shopper asked about, so someone who wanted one size is not told a different one is back. You review how the flow is set up before it goes live in your Klaviyo.
Turn a restock into a fast sellout.
Book a free Klaviyo teardown and our team builds and runs your back in stock flow tied to the products shoppers actually wanted. You approve, we ship.