Cross-sell

Recommend what actually goes with it.

A customer just bought one thing, and that purchase tells you exactly what to suggest next. A cross-sell flow turns the order into a genuine recommendation - the email that sounds like a good shopkeeper, not a catalog.

A cross-sell flow follows a purchase with the products that genuinely pair with it - not a generic bestseller list, but picks based on what this customer actually bought. It is a recommendation, not a promo, so it earns the second order on relevance instead of leaning on a discount.Our team maps which products pair with which purchases, builds the sequence in your brand voice, and runs it in your Klaviyo, timed for after the first order has landed and been enjoyed. You approve every email, we ship.

When it fires. Fires when a customer buys from a specific product or category. The recommendation should wait until the order has arrived and been used, then run as a short sequence of two or three emails, so it reads as advice rather than a second receipt.

Our team builds it in the Klaviyo you already own: 2 emails, shaped 2 to 3 emails. It arrives with the Growth program and it does not send to anybody until you have signed it off.

What a strong cross-sell flow does

What a strong cross-sell flow does

  1. Recommend from the purchase

    What they bought is the signal. The follow-up should pair with that specific product, not point everyone at the same bestseller grid that ignores what you already know.

  2. Read like advice, not a promo

    The email earns the click by being useful: why this product fits the one they own. A good recommendation does not need a discount to carry it.

  3. Let the first order land

    Send after the purchase has arrived and been used. A recommendation that shows up before the box does feels like upselling, not helping.

  4. Give every pick a reason

    Do not just show products. One plain line on why each one fits the thing they own is what separates a recommendation from a catalog page.

How this flow is built. What flows like it have earned.

A sample, as we would present it

What one of them actually says.

Email 1 of 2. Written by our team as an example, on a generic store - your version is written on your products and in your voice.

Brewhouse CoffeeEmail 1 of 2

You liked the Guji. Meet its afternoon shift.

Hi Maya,

A week with the Ethiopia Guji means your mornings are sorted. This one is about the other end of the day.

The Cold Brew Blend is its afternoon shift - smooth and chocolatey where the Guji is bright, and it steeps in the fridge while you sleep. Plus two bags ship free, if you are the planning type.

No code, no countdown. Just the next bag we would slide across the counter.

Triggered by the first purchase · paired to what they bought · written in your brand voice

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions

Turn the first order into the second.

Book a free Klaviyo teardown and our team builds and runs your cross-sell flow, paired to what each customer actually bought. You approve, we ship.

How is a cross-sell flow different from a promo?
It recommends instead of discounting. Each email pairs products with what the customer actually bought and says plainly why they fit, so it reads as advice from the brand rather than a sales push.Our team maps the pairings, writes it in your brand voice, and you approve everything before it runs.
When does the cross-sell email go out?
After the first order has arrived and had time to be used. A recommendation that lands before the box does feels like upselling, so the timing respects the purchase.Our team builds the sequence in your Klaviyo - usually two or three emails - and you approve the timing before it goes live.
Do I need a discount to make it work?
No. A good cross-sell earns the second order on relevance: this pairs with what you own, and here is why.If you want a perk like free shipping past a threshold, we can build that in, but the flow does not lean on a code. You approve the approach, we ship.

Which program includes it

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Post-purchase
  • Winback
  • Back in stock
  • Review request
  • Cross-sell
  • Repeat customer
  • VIP
  • Upsell
  • Replenishment
  • Price drop
  • Category interest
  • Sunset
  • Loyalty
  • Referral
This flow is marked. A bar starts at the program its flow arrives in and runs to the right, because from there on you keep it.

The rest of the Growth set

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown