Free tool - ROI

What is email worth to you?

Your numbers. Illustrative estimates, not guarantees.

Put your own figures in and see what a stronger email program could add. Everything below is driven by what you enter - there is no industry benchmark hiding in it and no number that came from anywhere but your inputs.

It is an estimate to think with, which is the only honest thing a calculator on a marketing site can be.

The percentages it applies are the ones we would expect to hit on a program of this shape, and the guarantee on the packages board says what happens if we do not. A calculator that promises and a contract that hedges is two documents disagreeing; these two agree.

The upsideYour numbers, your target

Your numbers

Enter what you know. Everything updates as you type.

$
12%
Roughly what share of total revenue your email drives now. Not sure? Many stores with no real program sit in the low single digits.
28%
An assumption you control. A well-run DTC email program is often a meaningful chunk of revenue - set the target you want to aim for.
Estimated annual email upside
$230,400 / year
Email revenue today$14,400/mo
Email revenue at your target$33,600/mo
Monthly upside$19,200/mo

Illustrative estimate from your own inputs and the target you set. Not a guarantee - real results depend on your store, list, offers, and execution.

Get your email revenue plan →

What in-house costs

And what it costs to run in-house.

The upside above assumes somebody is doing the work.

Here is what that person costs in a year, with the design and copy around them.

It uses your salaries rather than ours, because the comparison is only worth anything if it is yours - and because the answer genuinely goes both ways. A store with a good in-house email person and time to use them does not need us.

What it costs you in-house

Enter your own numbers - the total updates live.

$/yr
$/yr
$/mo
$/mo
Running email in-house costs you
$127,800 / year
Marketer$72,000
Design + copy$36,000
Klaviyo + tools$5,400
Your time$14,400

Illustrative total from your own inputs. A done-for-you program folds the marketer, the designer, the copywriter, and the day-to-day into one line item. Book a teardown for your number.

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown