Free tool · ROI calculator

What is email worth to you?

Put in your own numbers and see the upside a stronger email program could add. Everything is driven by what you enter - it is an estimate to think with, not a promise.

Your numbers

Enter what you know. Everything updates as you type.

$
12%
Roughly what share of total revenue your email drives now. Not sure? Many stores with no real program sit in the low single digits.
28%
An assumption you control. A well-run DTC email program is often a meaningful chunk of revenue - set the target you want to aim for.
Estimated annual email upside
$230,400 / year
Email revenue today$14,400/mo
Email revenue at your target$33,600/mo
Monthly upside$19,200/mo

Illustrative estimate from your own inputs and the target you set. Not a guarantee - real results depend on your store, list, offers, and execution.

Get a real number on a teardown