Own the refill, not just the first jar.
A skincare customer who runs out and forgets you is a sale you already won and then handed back. Our team builds the full Klaviyo flow set for your store - welcome, abandoned cart, post-purchase how-to, replenishment, winback - in your voice, with our creative, then runs and optimizes it. You approve, we ship.
How we run your store's email
We learn your brand and your line
We study your products, your routines, your ingredients language, and your customer data, then map out the whole program - so it starts from your actual brand, not a blank template. You don't touch a flow builder.
We segment by routine and reorder timing
We group customers the way beauty actually buys: new subscribers, first-time buyers, repeat buyers, the ones approaching a refill, lapsed shoppers, and VIPs. We adjust them as you grow, so a serum buyer and a full-routine buyer hear the right thing.
We write the flows in your brand voice
Welcome and a first-order nudge, abandoned cart, a post-purchase how-to-use sequence that makes the product work, replenishment reminders timed to a typical jar, winback for the lapsed, and back in stock for a sold-out shade or SKU. Written by our team to sound like your brand.
We build creative from your real products
We lift a product image from your catalog, cut it out, and composite it onto a scene we generate to match your brand - clean studio, lifestyle, or seasonal. Real email visuals built from your actual products, not stock and not a template.
You approve, we ship and optimize
You review every flow and tell us what to change. We build it in your own Klaviyo, ship the ones you approve, and improve them month after month off real performance. Nothing sends until you sign off.
Flows we build for a beauty store
“Replenishment reminders timed to when a typical jar runs out - the refill email most stores never build.”
“Post-purchase how-to-use that makes the product work, so the first jar earns the second.”
“Back in stock for a sold-out shade, so the demand you already created converts on restock.”
A full email, built for a store like yours.
Not a snippet, the whole email. Copy in your brand voice, your product on a real scene, creative shot like a customer photo. Our team builds it, you review every line, and we ship it to your Klaviyo.
Satin lips. Zero crackle.
A satin-finish lipstick that glides on creamy, sets soft, and holds its color through coffee, lunch, and the whole afternoon. No flaking, no feathering, no chalky drag.
Shop the shades →Rosewood Satin
A warm muted rose that flatters every skin tone. One swipe lays down rich, even color with a soft satin glow that wears for hours without bleeding.
Color that lasts. Lips that don't.
Most long-wear lipsticks last by drying your lips out. We built ours the other way around. Skin-loving oils keep things soft while the satin pigment locks in, so it wears for hours and still feels like nothing.
Read our story →Don't take our word for it.
“Survived a full day of meetings and a coffee. Still on.”
Priya N. · VERIFIED“Finally a satin that doesn't dry my lips into the desert.”
Dana R. · VERIFIEDQuestions beauty founders ask
How does Kaydence know when to send a replenishment reminder?
Our team studies your store and your order data, then builds a replenishment flow timed to a typical reorder window for the product. You see the timing and the copy before anything goes live and can ask us to adjust the cadence. We build it in your Klaviyo, where it fires off real purchase data.
Will the copy match my brand and not overclaim on ingredients?
We write in your brand voice, drawn from your own product pages and tone, and we don't invent claims. You review every email before it ships and we revise any line that isn't right. You stay the final word on how your brand talks about its formulas.
Does this replace Klaviyo?
No. We build and run your flows inside your own Klaviyo account. Klaviyo stays your sending platform and your data home. Kaydence is the team that builds the program, ships it, and optimizes it, so you don't start from an empty flow builder.
Do I have to manage any of this myself?
No. This is fully done for you. Our team builds your flows, writes the copy in your voice, ships the creative, sends the campaigns, and optimizes everything every month. You approve the work and we handle the rest. Book a free teardown to see what we'd build first.
Hand us your Beauty & skincare store.
Our team builds and runs your Klaviyo program for you. You approve, we ship. Book a free teardown to see what we'd build first.