Beauty & skincare

Own the refill, not just the first jar.

A skincare customer who runs out and forgets you is a sale you already won and then handed back. Our team builds the full Klaviyo flow set for your store - welcome, abandoned cart, post-purchase how-to, replenishment, winback - in your voice, with our creative, then runs and optimizes it. You approve, we ship.

Beauty is a replenishment business, and the email that earns the refill is usually the one that never got built.Our team studies your store, segments by routine and last order, and builds your full Klaviyo flow set - welcome, abandoned cart, post-purchase how-to, replenishment reminders, winback, back in stock - in your brand voice with creative made from your real products. You approve, we ship and optimize.

Everything below is the same program every Kaydence client gets, reasoned through for this category. The flows are the same seventeen in the same tier order; what changes is which of them earn first and what is worth writing about.

Start with the teardown. We read your store and your Klaviyo on their own terms rather than against a category template, and you keep the breakdown either way.

Book a free teardownThe flow library

How we run your store's email

How we run your store's email

  1. We learn your brand and your line

    We study your products, your routines, your ingredients language, and your customer data, then map out the whole program - so it starts from your actual brand, not a blank template. You don't touch a flow builder.

  2. We segment by routine and reorder timing

    We group customers the way beauty actually buys: new subscribers, first-time buyers, repeat buyers, the ones approaching a refill, lapsed shoppers, and VIPs. We adjust them as you grow, so a serum buyer and a full-routine buyer hear the right thing.

  3. We write the flows in your brand voice

    Welcome and a first-order nudge, abandoned cart, a post-purchase how-to-use sequence that makes the product work, replenishment reminders timed to a typical jar, winback for the lapsed, and back in stock for a sold-out shade or SKU. Written by our team to sound like your brand.

  4. We build creative from your real products

    Our design team designs every send on your brand system - custom layouts, real art direction, your products treated the way a campaign deserves. Bespoke email design, not stock and not a template.

  5. You approve, we ship and optimize

    You review every flow and tell us what to change. We build it in your own Klaviyo, ship the ones you approve, and improve them month after month off real performance.Nothing sends until you sign off.

Flows we build for a beauty store

Flows we build for a beauty store

The angles that earn in this category, and the ones a calendar keeps coming back to.

  • Replenishment reminders timed to when a typical jar runs out - the refill email most stores never build.
  • Post-purchase how-to-use that makes the product work, so the first jar earns the second.
  • Back in stock for a sold-out shade, so the demand you already created converts on restock.

A sample, and the questions

What one of them sounds like.

Replenishment · 1 of 2. Written by our team as an example on a generic store in this category - your version is written on your products and in your voice.

Beauty & skincareReplenishment · 1 of 2

Running low?

By now you're near the bottom of your last order - most people are around the four-week mark. Restock before your routine skips a day.

We set aside your exact products so the reorder is one tap.

Same routine, no gap. Top it back up.

Written by our team in your brand voice · creative from your products · you approve before it ships

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions beauty founders ask

How does Kaydence know when to send a replenishment reminder?
Our team studies your store and your order data, then builds a replenishment flow timed to a typical reorder window for the product. You see the timing and the copy before anything goes live and can ask us to adjust the cadence.We build it in your Klaviyo, where it fires off real purchase data.
Will the copy match my brand and not overclaim on ingredients?
We write in your brand voice, drawn from your own product pages and tone, and we don't invent claims.You review every email before it ships and we revise any line that isn't right. You stay the final word on how your brand talks about its formulas.
Does this replace Klaviyo?
No. We build and run your flows inside your own Klaviyo account. Klaviyo stays your sending platform and your data home.Kaydence is the team that builds the program, ships it, and optimizes it, so you don't start from an empty flow builder.
Do I have to manage any of this myself?
No. This is fully done for you.Our team builds your flows, writes the copy in your voice, ships the creative, sends the campaigns, and optimizes everything every month. You approve the work and we handle the rest.Book a free teardown to see what we'd build first.

The other categories

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown