Home & lifestyle

From one piece to the whole room.

Home is a considered purchase, so the money is in the follow-up - the browse you recover and the next piece you cross-sell. Our team builds the full Klaviyo flow set for your store - welcome, browse abandonment, post-purchase, cross-sell, winback, back in stock - in your voice, with our creative, then runs and optimizes it. You approve, we ship.

Home brands sell considered purchases on long cycles, which makes browse abandonment, post-purchase, and the cross-sell into the rest of the room the flows that matter most.Our team studies your store, segments by category and intent, and builds your full Klaviyo flow set - welcome, abandoned cart, browse abandonment, post-purchase, cross-sell, winback, back in stock - in your brand voice with creative made from your real products. You approve, we ship and optimize.

Everything below is the same program every Kaydence client gets, reasoned through for this category. The flows are the same seventeen in the same tier order; what changes is which of them earn first and what is worth writing about.

Start with the teardown. We read your store and your Klaviyo on their own terms rather than against a category template, and you keep the breakdown either way.

Book a free teardownThe flow library

How we run your store's email

How we run your store's email

  1. We learn your brand and your catalog

    We study your collections, your price points, your voice, and your customer data, then map out the whole program - so it starts from your actual store, not a blank template. You don't touch a flow builder.

  2. We segment by category and intent

    We group customers the way home actually shops: new subscribers, first-time buyers, repeat buyers, lapsed shoppers, VIPs, and by room or category so a kitchen buyer hears about the rest of the kitchen. We adjust them as you grow.

  3. We write the flows in your brand voice

    Welcome and a first-order nudge, abandoned cart, browse abandonment for the considered shopper who lingered, post-purchase care, a cross-sell into the matching pieces, winback for the lapsed, and back in stock for a sold-out item. Written by our team to sound like your brand.

  4. We build creative from your real products

    Our design team designs every send on your brand system - styled, editorial layouts with real art direction for a visual category. Bespoke email design, not stock and not a template.

  5. You approve, we ship and optimize

    You review every flow and tell us what to change. We build it in your own Klaviyo, ship the ones you approve, and improve them month after month off real performance.Nothing sends until you sign off.

Flows we build for a home & lifestyle store

Flows we build for a home & lifestyle store

The angles that earn in this category, and the ones a calendar keeps coming back to.

  • Browse abandonment for the considered shopper who left a high-ticket item in the tab - bring them back to the exact piece.
  • Cross-sell into the matching pieces, so one purchase becomes the rest of the room.
  • Back in stock for a sold-out item, so the long deliberation doesn't end at a competitor.

A sample, and the questions

What one of them sounds like.

Browse abandonment · 1 of 2. Written by our team as an example on a generic store in this category - your version is written on your products and in your voice.

Home & lifestyleBrowse abandonment · 1 of 2

Still thinking it over?

You spent some time with the linen sofa. Big pieces are worth the deliberation, so here's a closer look and the details people ask about most.

It pairs with the matching armchair if you're building the room.

Take another look whenever you're ready.

Written by our team in your brand voice · creative from your products · you approve before it ships

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions home & lifestyle founders ask

My buying cycle is long. Does browse abandonment even help?
It helps most for considered purchases. Our team builds a browse abandonment flow that brings the shopper back to the exact item they spent time with and answers the questions a high-ticket buyer has.We set the cadence to match your cycle, you review the copy, and we ship it to your Klaviyo when it's right.
Can you cross-sell into matching pieces automatically?
Yes. We study your catalog and build a cross-sell flow that points a buyer toward the pieces that go with what they bought. You review the logic and the copy before it goes live, and you can tell us which products it suggests.We build it in your Klaviyo and it runs off real purchase data.
Does this replace Klaviyo?
No. We build and run your flows inside your own Klaviyo account. Klaviyo stays your sending platform and your data home.Kaydence is the team that builds the program, ships it, and optimizes it, so you don't start from a blank flow builder.
Do I have to manage any of this myself?
No. This is fully done for you.Our team builds your flows, writes the copy in your voice, ships the creative, sends the campaigns, and optimizes everything every month. You approve the work and we handle the rest.Book a free teardown to see what we'd build first.

The other categories

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown