Supplements & wellness

Consistency is the product. Email keeps them on it.

A supplement only works if the customer keeps taking it, which means your reorder email is part of the result you sell. Our team builds the full Klaviyo flow set for your store - welcome, post-purchase education, replenishment, winback, back in stock - in your voice, with our creative, then runs and optimizes it. You approve, we ship.

Supplements are a subscription business whether or not you sell a subscription - the result depends on the customer staying consistent.Our team studies your store, segments by regimen and reorder window, and builds your full Klaviyo flow set - welcome, abandoned cart, post-purchase education, replenishment, winback, back in stock - in your brand voice with creative made from your real products. You approve, we ship and optimize.

Everything below is the same program every Kaydence client gets, reasoned through for this category. The flows are the same seventeen in the same tier order; what changes is which of them earn first and what is worth writing about.

Start with the teardown. We read your store and your Klaviyo on their own terms rather than against a category template, and you keep the breakdown either way.

Book a free teardownThe flow library

How we run your store's email

How we run your store's email

  1. We learn your brand and your products

    We study your products, your regimens, your voice, and your customer data, then map out the whole program - so it starts from your actual store, not a blank template. You don't touch a flow builder.

  2. We segment by regimen and reorder window

    We group customers the way supplements actually sell: new subscribers, first-time buyers, repeat buyers, the ones nearing the end of a bottle, lapsed buyers, and VIPs. We adjust them as you grow, so a single-SKU buyer and a stack buyer get the right message.

  3. We write the flows in your brand voice

    Welcome and a first-order nudge, abandoned cart, a post-purchase education sequence that sets expectations and keeps people consistent, replenishment timed to a 30-day bottle, winback for the lapsed, and back in stock for a sold-out SKU. Written by our team to sound like your brand.

  4. We build creative from your real products

    Our design team designs every send on your brand system - clean, considered layouts with real art direction for a daily-ritual product. Bespoke email design, not stock and not a template.

  5. You approve, we ship and optimize

    You review every flow and tell us what to change. We build it in your own Klaviyo, ship the ones you approve, and improve them month after month off real performance.Nothing sends until you sign off.

Flows we build for a supplement store

Flows we build for a supplement store

The angles that earn in this category, and the ones a calendar keeps coming back to.

  • Replenishment timed to a 30-day bottle, so the customer restocks before the streak breaks.
  • Post-purchase education that sets expectations early, so people stay consistent long enough to feel it.
  • Winback for the lapsed buyer who fell off the routine - the easiest reorder you have.

A sample, and the questions

What one of them sounds like.

Replenishment · 1 of 2. Written by our team as an example on a generic store in this category - your version is written on your products and in your voice.

Supplements & wellnessReplenishment · 1 of 2

Down to your last few days?

If you started your last bottle on schedule, you're near the end of the 30 days. The results come from not skipping a day.

We staged your exact stack so the reorder is one tap.

Keep the streak going. Restock here.

Written by our team in your brand voice · creative from your products · you approve before it ships

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions supplement founders ask

Can you time replenishment to a bottle running out?
Yes. Our team studies your store and order data and builds a replenishment flow timed to your product's bottle length - a 30-day supply, for example. You see the timing and copy before it goes live and can ask us to adjust the cadence.We build it in your Klaviyo and it fires off real purchase data.
Will the copy stay on the right side of health claims?
We write in your brand voice and don't invent claims.You review every email before it ships and we edit any line you flag, so you stay the final word on how your brand talks about results. Nothing goes live without your approval, which keeps you in control of the claims your brand makes.
Does this replace Klaviyo?
No. We build and run your flows inside your own Klaviyo account. Klaviyo stays your sending platform and your data home.Kaydence is the team that builds the program, ships it, and optimizes it, so you don't start from a blank flow builder.
Do I have to manage any of this myself?
No. This is fully done for you.Our team builds your flows, writes the copy in your voice, ships the creative, sends the campaigns, and optimizes everything every month. You approve the work and we handle the rest.Book a free teardown to see what we'd build first.

The other categories

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown