Subscription & DTC boxes

Save the member before they cancel.

In a subscription business, retention is the whole game, and the saves happen in the inbox - onboarding, pre-renewal, the failed-payment recovery you never built. Our team builds the full Klaviyo flow set for your store - welcome onboarding, pre-renewal, failed-payment recovery, winback, upsell - in your voice, with our creative, then runs and optimizes it. You approve, we ship.

Subscription brands live on the difference between a churned member and a saved one, and most of that fight happens in email.Our team studies your store, segments by member status and dunning state, and builds your full Klaviyo flow set - welcome onboarding, pre-renewal, failed-payment recovery, winback, upsell, back in stock - in your brand voice with creative made from your real products. You approve, we ship and optimize.

Everything below is the same program every Kaydence client gets, reasoned through for this category. The flows are the same seventeen in the same tier order; what changes is which of them earn first and what is worth writing about.

Start with the teardown. We read your store and your Klaviyo on their own terms rather than against a category template, and you keep the breakdown either way.

Book a free teardownThe flow library

How we run your store's email

How we run your store's email

  1. We learn your brand and your plans

    We study your plans, your box contents, your voice, and your member data, then map out the whole program - so it starts from your actual store, not a blank template. You don't touch a flow builder.

  2. We segment by member status

    We group members the way subscriptions actually run: new sign-ups in onboarding, active members, those approaching a renewal, failed-payment members, paused or canceled, and VIPs. We adjust them as you grow, so a first-box member and a long-tenure one hear the right thing.

  3. We write the flows in your brand voice

    Welcome onboarding that sets the first box up to land well, pre-renewal that reminds people what's coming, failed-payment recovery that saves the charge without nagging, winback for the canceled, and an upsell for the member ready for more. Written by our team to sound like your brand.

  4. We build creative from your real products

    Our design team designs every send on your brand system - custom layouts and real art direction that make the unboxing feel premium before the box arrives. Bespoke email design, not stock and not a template.

  5. You approve, we ship and optimize

    You review every flow and tell us what to change. We build it in your own Klaviyo, ship the ones you approve, and improve them month after month off real performance.Nothing sends until you sign off.

Flows we build for a subscription store

Flows we build for a subscription store

The angles that earn in this category, and the ones a calendar keeps coming back to.

  • Failed-payment recovery that saves the charge before the card decline turns into a cancel.
  • Pre-renewal that reminds the member what's coming, so the renewal feels earned, not surprising.
  • Onboarding that makes the first box land well - the best churn prevention you have.

A sample, and the questions

What one of them sounds like.

Onboarding · 1 of 3. Written by our team as an example on a generic store in this category - your version is written on your products and in your voice.

Subscription & DTC boxesOnboarding · 1 of 3

You're in. Here's what's coming.

Your first box ships this week. Here's exactly what's inside and how to get the most out of it before it lands.

Members can swap or skip anytime from your account - no surprises.

We'll check in once it arrives. Welcome aboard.

Written by our team in your brand voice · creative from your products · you approve before it ships

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions subscription founders ask

Can you build a failed-payment recovery flow?
Yes. Our team builds a failed-payment flow that prompts the member to update their card and save the charge, written to recover without nagging. You review the timing and copy before it goes live and can ask us to edit the cadence.We build it in your Klaviyo and it fires on the dunning data it tracks.
Will onboarding actually reduce first-box churn?
A strong onboarding flow sets expectations and helps the first box land well, which is where a lot of early cancellations come from. Our team writes the sequence in your voice, you review and revise it, and we ship it to your Klaviyo.We don't promise a churn number - the result depends on your product and your members - but the flow gets built instead of skipped.
Does this replace Klaviyo?
No. We build and run your flows inside your own Klaviyo account. Klaviyo stays your sending platform and your data home.Kaydence is the team that builds the program, ships it, and optimizes it, so you don't start from a blank flow builder.
Do I have to manage any of this myself?
No. This is fully done for you.Our team builds your flows, writes the copy in your voice, ships the creative, sends the campaigns, and optimizes everything every month. You approve the work and we handle the rest.Book a free teardown to see what we'd build first.

The other categories

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown