Save the member before they cancel.
In a subscription business, retention is the whole game, and the saves happen in the inbox - onboarding, pre-renewal, the failed-payment recovery you never built. Our team builds the full Klaviyo flow set for your store - welcome onboarding, pre-renewal, failed-payment recovery, winback, upsell - in your voice, with our creative, then runs and optimizes it. You approve, we ship.
How we run your store's email
We learn your brand and your plans
We study your plans, your box contents, your voice, and your member data, then map out the whole program - so it starts from your actual store, not a blank template. You don't touch a flow builder.
We segment by member status
We group members the way subscriptions actually run: new sign-ups in onboarding, active members, those approaching a renewal, failed-payment members, paused or canceled, and VIPs. We adjust them as you grow, so a first-box member and a long-tenure one hear the right thing.
We write the flows in your brand voice
Welcome onboarding that sets the first box up to land well, pre-renewal that reminds people what's coming, failed-payment recovery that saves the charge without nagging, winback for the canceled, and an upsell for the member ready for more. Written by our team to sound like your brand.
We build creative from your real products
Our design team designs every send on your brand system - custom layouts and real art direction that make the unboxing feel premium before the box arrives. Bespoke email design, not stock and not a template.
You approve, we ship and optimize
You review every flow and tell us what to change. We build it in your own Klaviyo, ship the ones you approve, and improve them month after month off real performance. Nothing sends until you sign off.
Flows we build for a subscription store
“Failed-payment recovery that saves the charge before the card decline turns into a cancel.”
“Pre-renewal that reminds the member what's coming, so the renewal feels earned, not surprising.”
“Onboarding that makes the first box land well - the best churn prevention you have.”
A full email, built for a store like yours.
Not a snippet, the whole email. Copy in your brand voice, your product on a real scene, creative shot like a customer photo. Our team builds it, you review every line, and we ship it to your Klaviyo.
Questions subscription founders ask
Can you build a failed-payment recovery flow?
Yes. Our team builds a failed-payment flow that prompts the member to update their card and save the charge, written to recover without nagging. You review the timing and copy before it goes live and can ask us to edit the cadence. We build it in your Klaviyo and it fires on the dunning data it tracks.
Will onboarding actually reduce first-box churn?
A strong onboarding flow sets expectations and helps the first box land well, which is where a lot of early cancellations come from. Our team writes the sequence in your voice, you review and revise it, and we ship it to your Klaviyo. We don't promise a churn number - the result depends on your product and your members - but the flow gets built instead of skipped.
Does this replace Klaviyo?
No. We build and run your flows inside your own Klaviyo account. Klaviyo stays your sending platform and your data home. Kaydence is the team that builds the program, ships it, and optimizes it, so you don't start from a blank flow builder.
Do I have to manage any of this myself?
No. This is fully done for you. Our team builds your flows, writes the copy in your voice, ships the creative, sends the campaigns, and optimizes everything every month. You approve the work and we handle the rest. Book a free teardown to see what we'd build first.
Hand us your Subscription & DTC boxes store.
Our team builds and runs your Klaviyo program for you. You approve, we ship. Book a free teardown to see what we'd build first.