Apparel & fashion

Turn one-time buyers into a wardrobe habit.

Apparel margins reward the repeat buyer, and most stores leave the lifecycle email that earns them sitting empty. Our team builds the full Klaviyo flow set for your store - welcome, abandoned cart, browse abandonment, post-purchase, back in stock - in your voice, with our creative, then runs and optimizes it. You approve, we ship.

Apparel lives and dies on the second purchase.Our team studies your store, segments by first-time vs repeat and by category, and builds your full Klaviyo flow set - welcome, abandoned cart, browse abandonment, post-purchase, back in stock, winback - with copy in your brand voice and creative that puts your actual product on a scene, not a stock backdrop. You approve, we ship, and we optimize it every month.

Everything below is the same program every Kaydence client gets, reasoned through for this category. The flows are the same seventeen in the same tier order; what changes is which of them earn first and what is worth writing about.

Start with the teardown. We read your store and your Klaviyo on their own terms rather than against a category template, and you keep the breakdown either way.

Book a free teardownThe flow library

How we run your store's email

How we run your store's email

  1. We learn your brand and your catalog

    We study your collections, your price points, your voice, and your customer data, then map out the whole program - so it starts from your actual store, not a blank template. You don't touch a flow builder.

  2. We segment the audiences each flow needs

    We group your customers the way apparel actually sells: new subscribers, first-time buyers, repeat buyers, lapsed shoppers, VIPs, and by category for the people who only buy outerwear or only buy denim. We adjust them as your store grows.

  3. We write the flows in your brand voice

    Welcome and a first-order nudge, abandoned cart, browse abandonment for the shopper who lingered on a product, post-purchase care and styling, back in stock for the size that sold out, and winback for the lapsed. Every email reads like your brand wrote it, because we write it to.

  4. We build creative from your real products

    Our design team art-directs every send on your brand - custom layouts, your type, your products treated with real care. Bespoke email design, not a stock photo and not a bare template.

  5. You approve, we ship and optimize

    You review every flow and tell us what to change. We build it in your own Klaviyo, ship the ones you sign off on, and then watch the numbers and improve them month after month.Nothing goes live until you say so.

Flows we build for an apparel store

Flows we build for an apparel store

The angles that earn in this category, and the ones a calendar keeps coming back to.

  • Browse abandonment for the shopper who eyed a jacket and left - bring them back to the exact product.
  • Back in stock for the size that sold out, so the sale doesn't go to a competitor's restock.
  • Post-purchase styling that earns the second order before the first one ships back.

A sample, and the questions

What one of them sounds like.

Welcome · 1 of 3. Written by our team as an example on a generic store in this category - your version is written on your products and in your voice.

Apparel & fashionWelcome · 1 of 3

Welcome to the brand.

You signed up, so you already get it - well-made pieces that earn their place in the rotation. Here's what people reach for first.

New subscribers get 10% off the first order. It's waiting in your cart whenever you are.

Tap through and we'll style the rest from there.

Written by our team in your brand voice · creative from your products · you approve before it ships

Marked words are personalization: Klaviyo fills them per recipient from your store data.

Questions apparel founders ask

Will the copy actually sound like my brand, not generic ecommerce filler?
That's the point. Our team studies your store - your product pages, your existing copy, your tone - and writes every email to match.You review each flow before anything goes live and tell us what to change until it sounds right. Nothing ships into Klaviyo without your sign-off.
What about the images? My products need to look good in email.
Every send is designed by hand by our design team, on a master design system built for your brand - custom layouts, real art direction, your actual products front and center. If a design isn't right, we redo it before it ships.
Does this replace Klaviyo?
No. We build and run the flows inside your own Klaviyo account. You keep Klaviyo as your sending platform and your data home.Kaydence is the team that builds the program, ships it, and optimizes it, so you're not staring at a blank flow builder.
Do I have to manage any of this myself?
No. This is fully done for you.Our team builds your flows, writes the copy in your voice, ships the creative, sends the campaigns, and optimizes everything every month. You approve the work and we handle the rest.Book a free teardown to see what we'd build first.

The other categories

Start here

More revenue from the same list, starting with a plan you keep.

We read the flows and campaigns running in your Klaviyo today, work out what the list is already capable of, and write the build order that gets it there.With one of the three founders.You keep the plan whether or not you ever hire us.

Get your email revenue planRun the free version

No pitch, no obligation, and you keep the plan either way.

Sections

Reference

House

Start here

For Shopify and Klaviyo stores doing $25k a month and up. The teardown is free and yours to keep whether or not you ever work with us.

KaydenceDone-for-you Klaviyo emailBook a free teardown