Turn one-time buyers into a wardrobe habit.
Apparel margins reward the repeat buyer, and most stores leave the lifecycle email that earns them sitting empty. Our team builds the full Klaviyo flow set for your store - welcome, abandoned cart, browse abandonment, post-purchase, back in stock - in your voice, with our creative, then runs and optimizes it. You approve, we ship.
How we run your store's email
We learn your brand and your catalog
We study your collections, your price points, your voice, and your customer data, then map out the whole program - so it starts from your actual store, not a blank template. You don't touch a flow builder.
We segment the audiences each flow needs
We group your customers the way apparel actually sells: new subscribers, first-time buyers, repeat buyers, lapsed shoppers, VIPs, and by category for the people who only buy outerwear or only buy denim. We adjust them as your store grows.
We write the flows in your brand voice
Welcome and a first-order nudge, abandoned cart, browse abandonment for the shopper who lingered on a product, post-purchase care and styling, back in stock for the size that sold out, and winback for the lapsed. Every email reads like your brand wrote it, because we write it to.
We build creative from your real products
We lift a product image from your catalog, cut it out cleanly, and composite it onto a scene we generate to match your brand - seasonal, lifestyle, or clean studio. Real email visuals, not a stock photo and not a bare template.
You approve, we ship and optimize
You review every flow and tell us what to change. We build it in your own Klaviyo, ship the ones you sign off on, and then watch the numbers and improve them month after month. Nothing goes live until you say so.
Flows we build for an apparel store
“Browse abandonment for the shopper who eyed a jacket and left - bring them back to the exact product.”
“Back in stock for the size that sold out, so the sale doesn't go to a competitor's restock.”
“Post-purchase styling that earns the second order before the first one ships back.”
A full email, built for a store like yours.
Not a snippet, the whole email. Copy in your brand voice, your product on a real scene, creative shot like a customer photo. Our team builds it, you review every line, and we ship it to your Klaviyo.
Linen that gets it.
A relaxed oatmeal linen shirt, garment-washed soft and cut to breathe. It wrinkles a little, holds up forever, and somehow goes with everything you own.
Shop the linen shirt →The oatmeal linen shirt
A warm, neutral oatmeal that flatters everyone and never looks fussy. Breezy in the heat, easy over a tee, and only better the more you wear it.
Built to wear, not baby.
We use real European flax linen, then garment-wash every shirt so it shows up soft instead of stiff. No scratchy break-in period, no shrinking surprise. Just a shirt that feels lived-in from the first wear and keeps getting better.
Read our story →Don't take our word for it.
“Reached for it three days straight. It's officially my summer uniform.”
Elena R. · VERIFIED“Soft out of the box and the oatmeal goes with literally everything.”
Marcus D. · VERIFIEDQuestions apparel founders ask
Will the copy actually sound like my brand, not generic ecommerce filler?
That's the point. Our team studies your store - your product pages, your existing copy, your tone - and writes every email to match. You review each flow before anything goes live and tell us what to change until it sounds right. Nothing ships into Klaviyo without your sign-off.
What about the images? My products need to look good in email.
We pull a product image from your catalog, cut the product out cleanly, and composite it onto a scene we build to match your brand. You get real email creative made from your actual products, not stock photography and not an empty template. If a scene isn't right, we redo it before it ships.
Does this replace Klaviyo?
No. We build and run the flows inside your own Klaviyo account. You keep Klaviyo as your sending platform and your data home. Kaydence is the team that builds the program, ships it, and optimizes it, so you're not staring at a blank flow builder.
Do I have to manage any of this myself?
No. This is fully done for you. Our team builds your flows, writes the copy in your voice, ships the creative, sends the campaigns, and optimizes everything every month. You approve the work and we handle the rest. Book a free teardown to see what we'd build first.
Hand us your Apparel & fashion store.
Our team builds and runs your Klaviyo program for you. You approve, we ship. Book a free teardown to see what we'd build first.